Big Data is one of the hottest trends at the moment, as shown in this Google Trends chart below.
However much of the big data discussion is about how to market better to customers, gathering data ABOUT them so companies can sell more to them.
This seems to me to be the wrong way to think about it. Big data should be used to CREATE VALUE FOR CUSTOMERS. From that good things will flow to everyone, including of course attracting the most customers.
Continue reading The focus of big data should be creating value FOR customers
Last week I gave the keynote on Future-Proofing Your Organization at a function organized by American Express to launch their very interesting American Express CFO Future-proofing Survey.
There were many interesting insights in the report, with many media outlets picking up that 45% of CFOs of Australian mid-tier firms believe their company is at risk of failure in the next 3-5 years if innovation is not prioritized.
Some of the main themes coming from the qualitative research are shown in this graphic from the report:
Last week I gave a keynote on The Future of Banking to a group of the most senior risk leaders in a major bank, sharing some provocative ideas on how the banking landscape may change in the years to come.
One of the ideas I shared briefly was on how micro-payments between connected devices could enable an entirely new layer of the economy.
Continue reading The new layer of the economy enabled by M2M payments in the Internet of Things
I will be in New York City next Monday 25th and then in Toronto for a couple of days for a client media campaign on the future.
Since I’m in town so briefly I’m organizing ‘Future meetups’ in each city. These bring together some interesting people I know and anyone else who is interested in joining us for conversations about the future, connected world, media, technology, the usual things… All very casual.
I would love it if you made it along, feel free to pass on word to others, all are welcome.
If you’re coming you can register on the Facebook event, comment on this post, tweet me, or just turn up!
Hope to see you there.
Continue reading Future meetups next week in NYC and Toronto
A recent article in CMO.com titled Telcos Undertake Customer-Focused Transformation shared some of my thoughts on the realities of business transformation. The article opens:
Transformation isn’t so much a process as a modus operandi for successful businesses in the digital age, according to Australian futurist and digital strategist Ross Dawson.
Dawson said that successful, ongoing transformation comes from a fundamental change in business culture–away from secrecy, hierarchy, and fear, and toward greater openness in which failure is embraced as a learning tool.
“There needs to be a real shift in the culture of the business–not just at the top levels of the organization–and this requires greater risk taking, as well as greater transparency,” Dawson said. “This transparency and visibility around what is being done in the transformation, and the successes as well as failures, are vital to any business transformation.”