Results tagged “futureofevents” from Trends in the Living Networks

Yesterday ABC Radio National's Future Tense program did a special feature on the future of conferences.

Beth Etling, CEO of The Insight Exchange, was one of the three panelists interviewed, along with Matt Moore of Innotecture and Katie Chatfield of Jack Morton Worldwide.

You can listen to the future of conference program here as a podcast.

It provides a great overview of where the events industry is heading, with some excellent insights from Beth and the other panelists, particularly on the specific things that The Insight Exchange will be doing to push the boundaries on the industry, making events that are far more valuable to participants than traditional models.

In particular there was a great discussion on the role of blogging and Twittering at events. This is something that event organizers must understand and work with effectively to add value to conferences. Beth also spoke about the role of online community building before, during and after events. This is about combining the rich value of face-to-face interaction with the potential of online discussions.

If you want to experience real innovation and value-creation in events, attend The Insight Exchange's inaugural event, The Power of Influence luncheon, in Sydney next Tuesday!

For many, many years I have felt that the vast majority of conferences were very poorly run, continuing to apply ancient, didactic approaches. That’s one of the reasons that a few years ago I started running events, organizing the Future of Media Summit, which annually links Sydney and San Francisco, the Enterprise 2.0 Executive Forum (the second annual event is on next week), Web 2.0 in Australia etc. Earlier events including what was at the time the extremely innovative Living Networks Forum in New York in 2003, using social networking technologies embedded in the event. Even though the events industry is vastly oversupplied, the majority of them are crap, so there’s ample scope for something better, as the consistent success of our events has demonstrated.

Certainly the last few years have seen the beginning of a transformation in how events are run, with in the US, Europe, and Australia (less so in Asia so far) many novel and highly interactive formats. However there is still a massive opportunity to create immense value with face-to-face events, and we’re currently looking to spin off our events business into a new company that will grow aggressively. News on that soon.

I am unusual in that a large part of my work is as a keynote speaker, speaking primarily on the future of business (including sometimes the future of events), usually within a traditional conference format. However at the same time I endeavor to create (or help my clients to implement) participatory formats that transcend the talking head syndrome.

Now the issue is getting mainstream media attention. News.com.au has released an article titled: Networking trend: the ‘unconference’, which examines the plethora of interactive events that are arising, such as unconferences, Lightning Talks, Ignite, and Pecha Kucha, and drawing on an extensive interview with me on where the space is heading.

The entire article is well worth a read. Below are excerpts of the direct quotes from me in the article.