Results tagged “media” from Trends in the Living Networks

Other 2009 summary posts
Top blog posts of 2009: Enterprise 2.0 and organizational effectiveness
Top blog posts of 2009: The future
Top keynote speech presentations/ videos of 2009

At this time of year it's good to look back at the blog posts I've written and see what is most interesting. Some have got quite a lot of attention, other posts I liked got passed over.

Having looked through my blog posts, the most useful approach seems to be by topics. I'll start with a list of six posts on Twitter and the media, including some embeds.

1. Twitter on ABC TV - the impact on politics, media and socializing

The post includes this ABC TV segment on Twitter, which includes interviews with myself and Mark Scott, Managing Director of ABC. Full analysis on the post.

Photon Group, in their annual results presentation today (Revenue up 94% to A$376m, Net Profit up 33% to A$21.7m - go to ASX to download FY2008 Annual Results) used three quotes to support their “media neutral, consumer driven “ strategy:

“The current agency model, producing marketing programs built around 30 second television ads, is no longer relevant for today’s business environment” Tony Palmer, Chief Marketing Officer for Kimberly Clark

“Today almost every business and social activity is a form of media. An increasing proportion of our social interactions happen across media channels”
Ross Dawson, Chairman of Future Exploration Network

“We will spend our marketing funds where the consumer will be and that is changing rapidly”
Craig Herbison, General Manager, Brand and Communication for Vodafone Australia

The quote from me is taken from the introduction to our Future of Media Report 2008, which has been getting a fantastic amount of attention globally since its launch in July.

I have spoken and written before about how media is beginning to encompass almost everything in the economy (for example in my speech on Enterprise 2.0 at KMWorld in Silicon Valley last year). I think it’s worth reviewing the first paragraph of the Future of Media Report 2008 below. I believe this view is central to how media, business, and society will unfold over coming years.

We are entering the media economy. The traditional boundaries of the media and entertainment industry have become meaningless. Today almost every business and social activity is a form of media. An increasing proportion of our social interactions happen across media channels. Every organization is now a media entity, engaged in creating and disseminating messages among its staff, customers, and partners to achieve business objectives. As the physical economy becomes marginalized and economic value becomes centered on the virtual, media encompasses almost everything.

I earlier posted the Seven Driving Forces Shaping Media framework below, which was one of the frameworks included in our Future of Media Report 2008. However the framework is designed to cover an A3 sheet, so while it looks great in the printed copy of the report it can be hard to read on a screen. In addition many people don't click through to pdfs. So I've posted this content in a blog-friendly and more readable format below.

Seven Driving Forces Shaping Media (pdf 700KB):

Since the event I've heard that the seven driving forces have been used in a range of presentations inside organizations and at conferences, and also in some executive strategy sessions. Before I created the visual summary of the trends I'd used them in a variety of client offsites and found they were useful in framing strategic thinking, all of which suggests it's worth providing these again in a more accessible format.

If you like this framework, also see our Future of the Media Lifecyle Framework and Future of Media: Strategy Tools framework.

SEVEN DRIVING FORCES SHAPING MEDIA

1. Increasing Media Consumption

Humans are intrinsically media animals. As we get greater access to media and content, we are discovering that our appetite for information and entertainment is virtually insatiable. It is commonplace for people of all ages to consume multiple media at the same time, with television, internet, newspaper, messaging, and other media frequently overlapping.

Implications:
Average total media consumption will exceed waking hours. Most media will be consumed with partial attention. Advertising impact will decrease.

I’ve been trying to get the time to do reviews of the key panels at the Future of Media Summit, but it’s been tough to get. Here I will kick off with a quick review of the Global Media Strategies panel. The fantastic cast of speakers that I moderated was:
Loic Le Meur, CEO, Seesmic
Chris Tolles, CEO, Topix
Willie Pang, Head of Yahoo! Search Marketing Australia/ New Zealand
Craig Blair, Executive Director, netus

Global media strategies is the one topic that is covered every single year at the Future of Media Summit. One of the main reasons we run an event across two locations simultaneously – in the Bay Area and Sydney – is to gain insights into the differences between media markets. On each side of the event, by comparing experiences across variations in market size, media ownership structure, regulation, culture, broadband and mobile data access etc., we can think usefully about what it takes to build and implement global media strategies.

In the very popular Future of Media Report 2008 that accompanied our event, we included insights such as the expected growth in advertising revenue 2007 – 2010 in both dollar and percentage terms, illustrated below. While the largest absolute growth will be in the US, emerging nations are where the bulk of new value will come from.

Here are just a few of the insights from the panel discussion that remain from my notes and scattered brain cells.

We recently created a montage of some of my recent television, newspaper, and magazine coverage. This was created primarily for the dozen or more Australian speaking bureaux I work with. The majority of my Australian, US, and global speaking work comes to me directly, but that is complemented by work that comes in from a range of speaking bureaux in Australia. I provide them with material regularly to keep them and their clients informed of what I’m up to.

Click here or on the images below to download the montage pdf (2MB). It includes most of the text of a few interesting articles, such as my predictions for the future of home and immersive technologies, and thoughts on the media landscape in 2020. The robot pets TV interview is also up – I’ll try to get some other recent TV interviews up on the blog soon.

TELEVISION