Results tagged “socialweb” from Trends in the Living Networks

Last week I dropped in to the Gartner Symposium in Sydney, and managed to catch the session by David Cearley talking about the distributed social web, one of my favorite topics.

Overall it was a very good presentation, swiftly moving from the basics to a quite detailed view of the distributed social web, including pertinent views on the challenges of data portability. The presentation was entirely from a corporate perspective, looking at how companies should be thinking about integrating open social networks into their websites and customer interactions.

This issue is only now getting onto the radars of consumer marketing companies, and it will be a while before we see significant corporate initiatives in the space, with the social networking platforms themselves still working out where the space is going. However the open social web will become an increasingly prominent topic for consumer-oriented companies over the next few years. David’s conclusion - that the biggest risk is to fail to engage - is absolutely correct.

The style of David’s presentation, as for many research vendors, was to throw out a lot of detail, clearly to convince their clients that they can’t work it out for themselves and need consulting assistance. I suppose this is probably quite true in this particular space, where it’s extraordinary difficult for people even at the center of what’s happening to get their arms around it. However I will have a go myself over the next few months, in creating a successor to the Web 2.0 Framework that will look at the layers of social platforms and how to engage with them.

Below are the notes I took during David’s session: