« Microsoft realizes not to guard intellectual property too closely | Main | From the land of ''Honk OK Please'' »

New offerings make web services more accessible

The key to web services becoming the dominant underpinning infrastructure in the global networks is making them easily accessible and useable by smaller companies. At the moment they are mainly implemented by larger corporations, but their very nature lends itself to creating them in modules that can be easily taken up. IBM will shortly release software that enables companies to easily charge for their web services. As I write in my book, companies should become both users and suppliers of modular services. This kind of tool makes that easy. By incorporating very flexibly pricing rules, it also leads the way to agent-based online markets - more on that another time. BT has also announced a suite of services that position it as a "trusted broker" - in effect a hub - in helping companies establish web services. John Hagel is one of the prime proponents of this strategy, and he is involved through 12 entrepreneuring in Grand Central, which offers similar services to Flamenco, which BT is teaming up with for this offering.

About the blog author

Ross Dawson Photo

Ross Dawson is a strategy leader, keynote speaker, and bestselling author. He is CEO of consulting firm Advanced Human Technologies, based in Sydney and San Francisco, and Chairman of Future Exploration Network, a global events and consulting firm specializing in the future of business.

Contact me

rossd [AT] ahtgroup [DOT] com

Ranking

Wikio - Top Blogs - Business

Recent Event

Future of Media Summit 2008


Recently commented on