Monthly Archives: January 2006

David Maister and marketing as a conversation

Ross Dawson, January 30, 2006 at 8:25 pm

David Maister, the über-guru of professional services, has embraced blogging and podcasting. In a revamp last week of his website, which has always provided extensive resources, he has launched a blog titled Passion, People and Principles. It is highly interactive, responding in depth to questions and conversations raised by clients and the professional services community.

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Speaking about professional services marketing

Ross Dawson, January 28, 2006 at 7:10 pm

Bruce Marcus has been writing the Marcus Letter on Professional Services Marketing for about a decade, originally as a print newsletter, and now online. His broad experience makes him one of the true doyens of the field. His excellent recent book, co-authored with August Aquila, Client at the Core, goes into the practical detail of

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Collaborative filtering for music picks up pace

Ross Dawson, January 27, 2006 at 6:59 pm

I believe that “collaborative filtering” is at the heart of how the networks are coming to life. The basic concept is that we must collaborate to filter the massive information overload we face. We can do this simply by taking the recommendations of friends we know and trust. However now software can amalgamate the views

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Localized blog search

Ross Dawson, January 23, 2006 at 2:53 pm

A new Australia-specific blog search engine called gnoos will be launched in February in pre-beta form, by Ben Barren’s company Feedcorp. This is interesting and relevant because many blog conversations are often about local issues, not least politics. Some blog search engines, such as Bloghub.com and LSBlogs.com, offer the ability to search within countries, but

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Is the balance of power shifting from advertising to PR?

Ross Dawson, January 21, 2006 at 5:38 pm

A thought-provoking article in this week’s The Economist, subtitled “As advertising struggles, PR steps into the breach,” suggests that PR will grow faster than the advertising industry. It refers to an internal Procter & Gamble study that found that PR gives a better return on investment than advertising. Investment bank Veronis Suhler Stevenson has forecast

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Welcoming a busy and fun year ahead!

Ross Dawson, January 19, 2006 at 9:10 pm

Back from a fabulous holiday in Thailand, and straight into an array of very interesting – and time-consuming – client work. Blogging is central to who I am, but clients ultimately have priority. I’ll try to make sure I maintain my target of 2-3 posts a week (or sometimes more), but do expect a little

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.