« Linking the conversational threads | Main | Peer-to-peer banking »
Positive word of mouth
Lexus has given iPod Nanos to some customers who had delayed delivery of their cars, and has got big coverage not just in the Club Lexus Forums, but also in blogs and even on Digg. These days, companies can get massive benefit, as well as problems, from how customers spread how they feel by word of mouth, including of course blogs. Incidentally, the Word of Mouth Marketing Association had their inaugural conference last month, and got plenty of traditional media coverage, as well as word of mouth. It’s the buzz in the marketing world!






















Recently commented on
Brian Vellmure (@CRMStrategies) wrote: Ross, Good stuff as always. The ... [more]
Ekim Nazım Kaya wrote: Thank you Ross for the great articl... [more]
James wrote: Ross, I have followed your work fo... [more]
Greytip Online wrote: When we talk about productivity and... [more]
TheCélinette wrote: It's great I'll share it on my blog... [more]
Categories
Entry Archives