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Positive word of mouth

Ross Dawson, February 12, 2006 1:57 PM US PT

Lexus has given iPod Nanos to some customers who had delayed delivery of their cars, and has got big coverage not just in the Club Lexus Forums, but also in blogs and even on Digg. These days, companies can get massive benefit, as well as problems, from how customers spread how they feel by word of mouth, including of course blogs. Incidentally, the Word of Mouth Marketing Association had their inaugural conference last month, and got plenty of traditional media coverage, as well as word of mouth. It’s the buzz in the marketing world!

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.