« Linking the conversational threads | Main | Peer-to-peer banking »

Positive word of mouth

Lexus has given iPod Nanos to some customers who had delayed delivery of their cars, and has got big coverage not just in the Club Lexus Forums, but also in blogs and even on Digg. These days, companies can get massive benefit, as well as problems, from how customers spread how they feel by word of mouth, including of course blogs. Incidentally, the Word of Mouth Marketing Association had their inaugural conference last month, and got plenty of traditional media coverage, as well as word of mouth. It’s the buzz in the marketing world!

About the blog author

Ross Dawson Photo

Ross Dawson is a strategy leader, keynote speaker, and bestselling author. He is CEO of consulting firm Advanced Human Technologies, based in Sydney and San Francisco, and Chairman of Future Exploration Network, a global events and consulting firm specializing in the future of business.

Contact me

rossd [AT] ahtgroup [DOT] com

Ranking

Wikio - Top Blogs - Business

Recent Event

Future of Media Summit 2008


Recently commented on