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Exploring new models for creating content

This in from Shannon Clark of MeshForum fame: A Swarm of Angels is an experiment for a new model for content creation, well worth a look. Its objective is to raise a £1 million pound movie from contributions, and freely distribute the resulting movie to 1 million people, all within one year. This creates collaborative effort, bypassing Hollywood, and allowing the outputs to be shared and remixed, by issuing it on a Creative Commons license. There’s a good chance that they’ll create something worthwhile, with their explicit intent to make a cult movie. The fund-raising model here is difficult to scale, but it can carve out a niche. The point is we need to explore new models for content creation and ownership – the experiment with this new model may uncover new possibilities that will indicate some of the many paths forward media creation will take.

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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