Advice from business bloggers

Dr Nora Barnes, Director of the Center for Marketing Research at the University of Massachessets, has recently produced a very interesting report titled: Behind the Scenes in the Blogosphere: Advice from Established Bloggers, based on interviews with 74 bloggers who are “some of the biggest and best in the business” of corporate blogging (including myself, though this description may be a bit of stretch in my case). It brings out some very interesting points – Dr Barnes has distilled some great insights from the interviews, as well as compiled very useful statistics and complete quotes from the bloggers on their advice to those undertaking business blogging. Steve Rubel picked up on the fact that the first “Blogosphere Truth” is that blogs require time and commitment. Yup, blogs do not write themselves… But for many writing blogs can be a very worthwhile investment of time and energy.