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Launching the Web 2.0 Framework

[UPDATE:] We have taken the Web 2.0 Framework and applied it to the enterprise in our Implementing Enterprise 2.0 report – You can download Chapter 2 on Web 2.0 and the Enterprise here.

Alongside our corporate strategy consulting and research work in the media and technology space, Future Exploration Network has created a Web 2.0 Framework to share openly. Click here or on any of the images below to download the Framework as a pdf (713KB).

The intention of the Web 2.0 Framework is to provide a clear, concise view of the nature of Web 2.0, particularly for senior executives or other non-technical people who are trying to grasp the scope of Web 2.0, and the implications and opportunities for their organizations.

There are three key parts to the Web 2.0 Framework, as shown below:

Web 2.0 Framework

Web 2.0 Framework

* Web 2.0 is founded on seven key Characteristics: Participation, Standards, Decentralization, Openness, Modularity, User Control, and Identity.

* Web 2.0 is expressed in two key Domains: the Open web, and the Enterprise.

* The heart of Web 2.0 is how it converts Inputs (User Generated Content, Opinions, Applications), through a series of Mechanisms (Technologies, Recombination, Collaborative Filtering, Structures, Syndication) to Emergent Outcomes that are of value to the entire community.

Web 2.0 Definitions

Web 2.0 Definitions

* We define the Web 2.0 Characteristics, Domains, and Technologies referred to in the Framework.

* Ten definitions for Web 2.0 are provided, including the one I use to pull together the ideas in the Framework: “Distributed technologies built to integrate, that collectively transform mass participation into valuable emergent outcomes.”

Web 2.0 Landscape

Web 2.0 Landscape

* Sixty two prominent Web 2.0 companies and applications are mapped out across two major dimensions: Content Sharing to Recommendations/ Filtering; and Web Application to Social Network. The four spaces that emerge at the junctions of these dimensions are Widget/ component; Rating/ tagging; Aggregation/ Recombination; and Collaborative filtering. Collectively these cover the primary landscape of Web 2.0.

As with all our frameworks, the Web 2.0 Framework is released on a Creative Commons license, which allows anyone to use it and build on it as they please, as long as there is attribution with a link to this blog post and/ or Future Exploration Network. The framework is intended to be a stimulus to conversation and further thinking, so if you disagree on any aspect, or think you can improve on it, please take what is useful, leave the rest, and create something better.

In the Framework document we also mention our forthcoming Future of Media Summit 2007, which will be held simultaneously in Sydney and San Francisco this July 18/17. In the same spirit as this Web 2.0 Framework, we will be releasing substantial research, framework, and other content on the Future of Media in the lead-up to our event, continuing the tradition from the Future of Media Strategic Framework and Future of Media Report 2006 that we released last year. Hope this is all useful!

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

  • http://cyclingedinburgh.info Chris Hill

    Why Blogger but not WordPress??

  • http://www.marketingland.nl Henri van den Hoof

    Wow, excellent visuals Ross! I already had seen your previous frameworks, but these ones are a great further improvement and expansion as far as I am concerned 🙂

  • http://stangarfield.googlepages.com/ Stan Garfield

    Hi, Ross.
    I linked to this from my blog.

  • http://www.pandemia.info Luca Conti

    Really a great document. Congratsulations.

  • http://blog.sherifmansour.com/?p=96 Sherif Mansour

    Hi there,
    This is excellent, I’ve been looking at a way to present Web 2.0 to managers that haven’t got a clue to what it is – but this is excellent. Thanks once again.

  • maggie

    I’m looking forward to reading the framework.
    But I couldn’t download it, a pity,:(!



About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is primarily based in Sydney with a secondary base in San Francisco.

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