Monthly Archives: July 2007

One of most interesting snippets in the Future of Media Report 2007 was a chart showing the relationship between bandwidth speed and time spent online across a number of countries, in the second diagram below. The data supporting these charts was provided by Future of Media Summit Research Partner Nielsen//NetRatings, which was able to provide

Continue reading Global comparisons: Why bandwidth drives Internet participation

Below is a short piece I wrote for Marketing magazine on the topic of “Are virtual worlds an over-hyped waste of time for marketers?” Four other people also contributed, including executives from Sulake (creators of Habbo Hotels) and Naked Communications. If marketers have a time horizon of 6 months or less for their employers’ success

Continue reading Are virtual worlds an over-hyped waste of time for marketers?

Engaging people rather than advertising in virtual worlds

I’ve had several media appearances lately on marketing and advertising in virtual worlds, including writing a short piece in Marketing magazine on “Are virtual worlds an over-hyped waste of time for marketers?”, and a recent interview on an ABC TV program. The ABC TV segment was largely about billboard advertising, so I showed the TV

Continue reading Engaging people rather than advertising in virtual worlds

Why less blogging is a matter for national concern

A feature article by Graeme Philipson titled The Lost Art of Blogging in the Sydney Morning Herald last Tuesday covered some of the analysis I released before the Future of Media Summit, comparing Australian blogging behaviors compared to the rest of the world. The article quotes me as follows: “Of the top 25,000 blogs globally,

Continue reading Why less blogging is a matter for national concern

A quick review of the first cross-continental panel at the Future of Media Summit 2007, which was on Emerging Business Models, featured Keith Teare, CEO of edgeio, Anne-Marie Roussel, Director – Stategic and Emerging Business for Microsoft, Chris Gilbey, CEO of Vquence, and Rob Antulov, CEO of 3eep. A few reflections on the discussion (from

Continue reading Future of Media: Panel discussion on emerging business models

Media and blog coverage on Future of Media Summit

The Future of Media Summit has received a stack of coverage in print media, including all of Australia’s major broadsheet newspapers featuring various aspects of the event: The front page of The Australian’s weekly Media & Marketing section had a large piece titled Internet TV Push ‘Unstoppable’, drawing on commentary at the Summit. The Sydney

Continue reading Media and blog coverage on Future of Media Summit

Key elements of media business models

In the lead-up to the Future of Media Summit 2007 held in Sydney and San Francisco next week, we will feature some excerpts from the Future of Media Report 2007, recently released to accompany the event. In this post we will cover the Key Elements of Media Business Models frameworks which are the centerpiece of

Continue reading Key elements of media business models

As part of the lead-up to the Future of Media Summit 2007, I did a video interview with Scott-Bradley Pearce, who is Strategic Adviser Content Syndication and Multimedia, CNET Networks Australia. Scott-Bradley will be speaking at the Summit on the User Generated Content Meets Mainstream Media panel, on the Sydney side of the event. The

Continue reading Thoughts on user generated content meets mainstream media: Scott-Bradley Pearce, CNET

Launching the Future of Media Report 2007!

The annual Future of Media Summit held simultaneously in Sydney and San Francisco (the Future of Media Summit 2007 is on next week) is as much about providing new content, research, and insights as it is about an event. Last year the Future of Media Report 2006 certainly succeeded in its objective of sparking debate

Continue reading Launching the Future of Media Report 2007!

The Imperative of Service Delivery Innovation

Service Delivery Innovation will be a critical theme for professional service firms over the next five years. Technology reconfiguration, the use of global talent, and changing demands from local and global clients all contribute to the necessity of finding new ways to deliver services. While commoditization is a reality that must be addressed in how

Continue reading The Imperative of Service Delivery Innovation

Participate in the Future of Media Summit blog!

The Future of Media Summit participant blog was recently launched. This is a forum for speakers, partners, and attendees at the Future of Media Summit 2007 to discuss the issues covered at the Summit before, during, and after the event. When you register for the event you will be given a login and instructions to

Continue reading Participate in the Future of Media Summit blog!

Smartcompany.com.au, the online-only business magazine which launched in February and is already doing very well, has an article titled Left behind Down Under (second story on the page) based on our release from last week and an interview with me. Some of the quotes from the piece: Ross Dawson, founding chairman of Future Exploration Network,

Continue reading Australia needs a debate on why it lags in online and network thinking

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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