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Interview on SkyBusiness: Facebook And Other Social Networking Sites Can Be Beneficial For Corporations

Ross Dawson, May 14, 2008 3:06 PM US PT

Here is an old (November 2, 2007) interview I did on SkyBusiness about social networks, examining both the industry landscape and how social networks can be valuable inside organizations. What I like best about this is that for much of the interview they had up a banner reading “Facebook And Other Social Networking Sites Can Be Beneficial For Corporations”, a message that business audiences, especially at the time, hadn’t heard much before.

Some of the things I discuss in the interview:
* The role of advertising networks in social networks
* The upcoming launch of Google’s Open Social and what it means for the sector
* The value to organizations of encouraging strong social networks
* Examples of companies using Facebook and other social networks internally
* How Enterprise 2.0 takes social media tools to apply to organizational productivity

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.