A great article in Smart Company on Australia’s best business blogs by Brad Howarth discussing the ins and outs of business blogging, and names the top 15 business blogs in Australia.
Trends in the Living Networks makes the list, which seems reasonable considering Wikio ranks us in the top 40 business blogs globally.
The article begins:
Australian businesses have shown remarkable trepidation when it comes to communicating with customers and stakeholders through blogs. But blogging need not be a difficult exercise.
Numerous individuals and small businesses are leaping into the blogosphere as they seek new ways to engage with their customers.
I’ve spoken and written many times before about how slow Australian business has been to embrace blogging. Fortunately we have come quite a long way, with a number of major corporates involved in the space, however I still believe that Australia is lagging, and there are many opportunities for those companies that do it well. I look forward to greater momentum on this front.
The article is definitely worth a read, with some great quotes from companies that are already getting benefits from blogging.
For the record, the top 15 list is:
Brand DNA
Emerging Technologies Task Force
Visualization of our activities and model
Our priorities for 2012
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