Following my post yesterday on financial transparency my brother Graham released complete sales and financial details for his OzWeather iPhone app. This should prove extremely useful to those who are developing iPhone apps or considering doing so.
Covered in his detailed post are daily revenue data since the app’s release, estimates of development costs, and comparison with advertising revenue from the initial web app.
The upshot is that Graham is currently earning around A$220 per day from the app, and if sales continue on current trends, he will get a pay-back on development costs of 2-3 months (though in this calculation he has used a per diem rate that is far less than a market rate for his skills).
Clearly the OzWeather app is a particularly high-quality app that meets a consumer need (though it has competitors).
Hopefully more iPhone and other software developers will release financial information, as Graham requests in his post. It makes it far easier for the entrepreneurial community to assess where they should be investing their energy, benefiting everyone.
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Our priorities for 2012
