The Future of Media Strategic Framework is still getting plenty of attention 2 1/2 years since it was created – we’re up to around 150,000 downloads and it is still used extensively by companies and consultants in strategy development. I regularly hear new stories of how it’s been used, and I continue to use it in my strategy projects for media clients, along with other strategy tools.
The latest use of the framework is an adaptation into Portuguese in the interdisciplinary information management journal Liinc em Revista, as below.
To see the article and original image, go to Liinc em Revista Vol. 4, No 2 (2008), and download the pdf of the article:
Fontes de informação como valor agregado ao sistema eletrônico de revistas da Universidade Federal do Paraná (OJS/SER-UFPR) – Patrícia Zeni Marchiori, Andre L Appel
As it happens I speak reasonable Portuguese, as I spent some time there in the 1990s visiting friends, going to Carnaval, and touring the country. I haven’t been back to Brazil since I gave a keynote at a knowledge management conference in Sao Paolo in 2002, but I’m hoping to get back again before long.
The article looks at the document management systems of the Parana Federal University, and uses a framework for the quality dimensions of information sources, based on the structure of the Future of Media Strategic Framework, though using different content.