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Future of Media Framework adapted into Portuguese

Ross Dawson, November 25, 2008 1:14 PM US PT

The Future of Media Strategic Framework is still getting plenty of attention 2 1/2 years since it was created - we're up to around 150,000 downloads and it is still used extensively by companies and consultants in strategy development. I regularly hear new stories of how it's been used, and I continue to use it in my strategy projects for media clients, along with other strategy tools.

The latest use of the framework is an adaptation into Portuguese in the interdisciplinary information management journal Liinc em Revista, as below.

To see the article and original image, go to Liinc em Revista Vol. 4, No 2 (2008), and download the pdf of the article:

Fontes de informação como valor agregado ao sistema eletrônico de revistas da Universidade Federal do Paraná (OJS/SER-UFPR) - Patrícia Zeni Marchiori, Andre L Appel

As it happens I speak reasonable Portuguese, as I spent some time there in the 1990s visiting friends, going to Carnaval, and touring the country. I haven't been back to Brazil since I gave a keynote at a knowledge management conference in Sao Paolo in 2002, but I'm hoping to get back again before long.

The article looks at the document management systems of the Parana Federal University, and uses a framework for the quality dimensions of information sources, based on the structure of the Future of Media Strategic Framework, though using different content.

3 Comments

Patricia Marchiori said:

Dear Ross,

We really appreciated your comments and the opportunity to be inspired by the original diagram and your (talented) comprehensive work/approach to business, midia, technology and web 2.0 issues. Thank you very much! Patricia

November 26, 2008 8:15 AM

Matt said:

This is a fantastic piece of work (I read it in English, not Portugese ;) )

Despite being a couple years old, I found it extremely relevant and educational - remarkable considering how fast social media is evolving - I guess some concepts really are just "common sense".

Also, thanks for putting the framework image on your Twitter background...otherwise I might never have seen it!

December 7, 2008 4:49 PM

Ross Dawson said:

Thanks Matt!

Since this was designed as a strategic framework, it shouldn't be time-sensitive - yes it's just as relevant today as when it was created.

I thought some of our frameworks would be nice Twitter background!

December 7, 2008 4:59 PM

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.