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Online Social Networking & Business Collaboration World - Francisco Cordero

Ross Dawson, November 23, 2008 3:38 PM US PT

I'm at Day One of Online Social Networking & Business Collaboration World, where I'm chairing the plenary sessions and enterprise streams.

Other posts:
RIchard Kimber, CEO of Friendster, presentation
Rebekah Horne, head of Fox Interactive Media Australia and Europe, presentation
CEO panel
Paul Slakey, Google
Enterprise stream - Part 1
Enterprise stream - Part 2
Ross Ackland, Deputy Director, World Wide Web Consortium
Laurel Papworth, Director and Social Networks Strategist, World Communities
Paul Marshall, CEO, Lassoo.com.au
Government stream - part 1
Government stream - Part 2
The Law meets Web 2.0

Conference Twitter stream

Partner event: Enterprise 2.0 Executive Forum on 24 February 2009

Francisco Cordero, Bebo

The transition has been from a social network to a social media network. Time Warner/ AOL’s acquisition of Bebo earlier this year has meant there are strong synergies from media capabilities.
Rebekah was spot on in saying that banners are still very important.

The key issue is collaboration. To clients, we say that you can control everything you do, but tap all the functionality of social networks. We have strong editorial expertise, which can complement yours, so we can help to build a social network around your content and branding.

Francisco showed various examples of successful branding on Bebo.

Brands may choose to allow user comments or not. Some don’t because there is significant effort in moderating. However most see that it is valuable to allow users to engage with the comments.

Bebo are not content producers. Their studio clients are professionals, and create great content tailored for the web. People can in one click add that video to their personal home page.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.