I’m at Day One of Online Social Networking & Business Collaboration World, where I’m chairing the plenary sessions and enterprise streams.
Partner event: Enterprise 2.0 Executive Forum on 24 February 2009
Francisco Cordero, Bebo
The transition has been from a social network to a social media network. Time Warner/ AOL’s acquisition of Bebo earlier this year has meant there are strong synergies from media capabilities.
Rebekah was spot on in saying that banners are still very important.
The key issue is collaboration. To clients, we say that you can control everything you do, but tap all the functionality of social networks. We have strong editorial expertise, which can complement yours, so we can help to build a social network around your content and branding.
Francisco showed various examples of successful branding on Bebo.
Brands may choose to allow user comments or not. Some don’t because there is significant effort in moderating. However most see that it is valuable to allow users to engage with the comments.
Bebo are not content producers. Their studio clients are professionals, and create great content tailored for the web. People can in one click add that video to their personal home page.