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Online Social Networking & Business Collaboration World - Laurel Papworth

I'm at Day Two of Online Social Networking & Business Collaboration World, where I'm chairing the plenary sessions and enterprise streams.

Other posts:
RIchard Kimber, CEO of Friendster, presentation
Rebekah Horne, head of Fox Interactive Media Australia and Europe, presentation
Francisco Cordero, GM Australa, Bebo, presentation
CEO panel
Paul Slakey, Google
Enterprise stream - Part 1
Enterprise stream - Part 2
Ross Ackland, Deputy Director, World Wide Web Consortium
Paul Marshall, CEO, Lassoo.com.au
Government stream - part 1
Government stream - Part 2
The Law meets Web 2.0

Conference Twitter stream

Partner event: Enterprise 2.0 Executive Forum on 24 February 2009


Laurel Papworth, Director and Social Networks Strategy - World Communities

Great presentation - a good chunk of it was what her Twitter community had suggested she speak about in her presentation when she asked them a few days ago.

A social network is not a portal, it’s where you connect to people.

On phones, our address book is like our friends list.

Interactive media is not social media.

Our phone is always with us, it knows who we know, where we are…

Twitter has three functions: testimonials, links, conversation.

My social network brings to me what I need to know. There is the potential for there to be an echo chamber effect which limits the information I receive. But I see what interests me.

Twitter is built to be a mobile application. You have it wherever you are.

We don’t necessarily know everyone in our networks. They are more ‘society networks’ than social networks.

I asked on Twitter what I should talk about – has slides showing the suggestions she received, and she talks about these:

Places that offer free wifi to allow social networks.
Open Mesh allows you to donate part of your bandwidth to the community.

Gypsii and Brightkite are mobile social networks.

SMS is still a fundamental part of mobile social networks.

Korali fishermen - they use mobile networks to find out the supply and prices to work out where to sell their catches.

Continuous presence.

Calling people on a mobile phone is like opening a door - we don't whether it's appropriate to do so. It should be more like a sliding door, so we can see whether it's appropriate to call.

Vollee: Second Life for mobile phones.


For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

About the blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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rossd [AT] ahtgroup [DOT] com

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