Yesterday ABC Radio National’s Future Tense program did a special feature on the future of conferences.
Beth Etling, CEO of The Insight Exchange, was one of the three panelists interviewed, along with Matt Moore of Innotecture and Katie Chatfield of Jack Morton Worldwide.
You can listen to the future of conference program here as a podcast.
It provides a great overview of where the events industry is heading, with some excellent insights from Beth and the other panelists, particularly on the specific things that The Insight Exchange will be doing to push the boundaries on the industry, making events that are far more valuable to participants than traditional models.
In particular there was a great discussion on the role of blogging and Twittering at events. This is something that event organizers must understand and work with effectively to add value to conferences. Beth also spoke about the role of online community building before, during and after events. This is about combining the rich value of face-to-face interaction with the potential of online discussions.
If you want to experience real innovation and value-creation in events, attend The Insight Exchange’s inaugural event, The Power of Influence luncheon, in Sydney next Tuesday!
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