Monthly Archives: September 2009
Continuing our series of translations of Social Media Strategy Framework, today is Dutch. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Dutch speakers who would be interested. Also be sure to let me know if you
Continue reading Social Media Strategy Framework in Dutch – Sociale Media Strategie Kader
Rumors about the forthcoming Apple tablet are heating up. Gizmodo reports that Apple is in discussions with New York Times and other publishers about putting their content on a new device, with a mooted launch date of January. Wired Gadget Lab says to expect a device running the iPhone operating system, with 5-6 times the
Continue reading Where tablets will fit into the media landscape
Continuing our series of translations of Social Media Strategy Framework, today we are launching the Spanish edition. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Spanish speakers who would be interested. Also be sure to let
The Insight Exchange is going from strength to strength. Its next major event is the SME Tech Summit, to be held on 1 December in Sydney. The Insight Exchange’s CEO Beth Etling has put together an extraordinary agenda for what will be a landmark event in the space. Keynote speakers include Tim Pethick of Nudie
Continue reading SME Tech Summit in Sydney on 1 December – book the date!
Continuing our series of translations of Social Media Strategy Framework, today we are launching the Russian edition. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Russian speakers. Also be sure to let me know if you
Continue reading Social Media Strategy Framework in Russian – Структура стратегии в социальных медиа
Radio National’s Future Tense last week covered the issue of Participatory democracy, Web 2.0 and the Australian Government 2.0 Taskforce with an excellent program. The program can be heard or downloaded on the website, along with a transcript. During the program I was quoted talking about the potential and the underlying demand for participatory democracy:
Continue reading The potential of Government 2.0 and participatory democracy
In addition to my rossdawson.com website, which focuses on my work as a keynote speaker and strategy leader, we have created a brief document which provides an overview of what I do in this space. The document needs a few small updates, such as an additional book published, however it is essentially current. Ross Dawson
Continue reading Overview of work as keynote speaker and strategy leader
Continuing our series of translations of Social Media Strategy Framework, today we are launching the Italian edition. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Italian speakers. Also be sure to let me know if you
Yesterday I did a keynote for Publishers Australia on Creating the Future of Media, pointing to driving forces, key strategic issues, and action items for media companies today, with Iggy Pintado also presenting on leveraging social media in publishing. The event attracted more attendees than any similar event organized by Publishers Australia so far, so
Continuing our series of translations of Social Media Strategy Framework, today we are launching the Chinese edition. See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages. Click on image to download pdf Please share this with any Chinese speakers.
Continue reading Social Media Strategy Framework in Chinese – 社交媒体战略框架
In the lead-up to my opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul on 21 October, Turkish crowdsourced site Buzla did a video interview with me. Click here to go the video interview in English, subtitled in Turkish. As I explained earlier, the concept was that members of Buzla site spent two weeks submitting
Continue reading Video interview on the future of interactive marketing and online business
Continuing our series of translations of Social Media Strategy Framework, today is German. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any German speakers. Also be sure to let me know if you can suggest any improvements
I notice that Imogen Heap is continuing with the free streaming of her album Ellipse . And no doubt significantly because of the free streaming, Ellipse is charting at #5 on Billboard. It is a glorious album, though I think we can pretty definitely count the free streaming of the album on the web as
Continue reading Case study: hitting the Billboard charts by free online streaming of the album
Now having launched version 2 of our Social Media Strategy Framework, we will release it in a variety of other languages. Since I am giving the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul on 21 October, we will kick off with the Turkish version, and release the other translations over the next couple
Continue reading Social Media Strategy Framework in Turkish – Sosyal Medya Strateji Çerçevesi
Our Social Media Strategy Framework released a few months ago has been getting a lot of attention and downloads. Based on the feedback we’ve been getting, one of the things that was missing in the first Beta version was a clearer explanation of the structure of the diagram, which has two simultaneous flows down the
Continue reading Updated version of Social Media Strategy Framework
Bruce Sterling , one of the founders of the cyberpunk genre, gave a fabulous keynote on the dawn of the augmented reality industry in Amsterdam when Layar’s Reality Browser was launched a few weeks ago. Bruce says that augmented reality s a techno-visionary’s dream come true. He’s been following the space since it began at
Continue reading Video of Bruce Sterling keynote on the dawn of the augmented reality industry
Dion Hinchcliffe has written a useful post titled Going beyond the hype: Identifying Enterprise 2.0 best practices, reviewing some of the work in the space, and with the intent of building a broader catalog of best practices. There is already valuable information in the post, and I’m sure Dion’s research will yield useful insights. However
Continue reading There is no such thing as best practice for Enterprise 2.0
ABC Radio National Future Tense this morning featured a discussion on the future of influence (click here for the podcast of both the radio program, and the unabridged discussion between Duncan Riley and myself). It kicks off with a quote from Chris Saad saying that influence and reputation are the currencies of the day, even
Continue reading ABC Radio National: Discussion on the future of influence
Last weekend’s Sunday Telegraph published an article titled Tech to the future that looks at what’s coming next in consumer and social technologies. Unfortunately it isn’t available online, however here are the sections where I was quoted: Futurist and author Ross Dawson says the next big shifts will pivot around how we connect to other
Continue reading The future of social networks and television distribution channels
One of the most interesting topics at the recent Future of Influence Summit was the emergence of business models for influence. Some particularly intriguing issues were raised in the Business Models for Influence and Reputation panel, suggesting that one of the key currencies of the future will be influence. The panellists generally agreed that total
Continue reading Will Influencism supplant Capitalism? The emergence of the influence economy
A few months ago I bought an MD80 video recorder – supposedly the smallest in the world, and smaller than the iPod Nano, which David Pogue reviews today as the smallest camcorder. I thought I’d do a video review of it, discussing both its use and demonstrating its video quality. In fact the biggest problem
Was just catching up on Ray Wang and Jeremiah Owyang joining Charlene Li’s Altimeter group from Altimeter. Jeremiah is quoted in the New York Times: Mr. Owyang said that his story holds lessons for other companies. “I think this is an interesting trend that many companies are going through — personal brands are here to
Continue reading The shift from corporate brands to personal brands
I just came across Inside Knowledge magazine’s review of my most recent book, Implementing Enterprise 2.0. Full details of the book including free chapters and the Enterprise 2.0 Implementation Framework mentioned in the review and pictured below are available on the Implementing Enterprise 2.0 website. Enterprise 2.0 Implementation Framework It’s a useful review – here
Continue reading Inside Knowledge review of Implementing Enterprise 2.0
I had a very interesting meeting yesterday with Deloitte Digital‘s CEO Peter Williams, someone who is always on the vanguard of innovation in professional services. A few things he mentioned about what they’re up to: * Yammer (enterprise micro-blogging) has taken off and is getting substantial use across Deloitte Australia. They did a security test
A CNN blog titled its story Is the iPhone really the Paris Hilton of mobile phones?, referring to a recent report saying that iPhone’s are not profitable for telecom firms. It says that the term first appeared on December 5, 2008 in a newsletter from Strand Consult, referred to in an ITWire story titled iPhone
Continue reading Paris Hilton and the iPhone – I said it first
One of the best parts of my work as a keynote speaker is visiting places I have never been before. As such I’m delighted to be doing the opening keynote at IPZ2009, the digital marketing summit in Istanbul, on October 21. I haven’t yet had the opportunity to visit Turkey so I’m very much looking
Continue reading Answering questions in Turkish on the future of digital marketing
In the wake of Future of Influence Summit last week, Seth Godin has done a short post titled Clout that neatly sums up one of the key themes of the event, and an issue that I and many others think is enormously relevant today. This subject is coming to the fore, as I suggested iin
This interview segment on Techcrunch quotes Google CEO Eric Schmidt as saying on the future of search: “Connect it straight to your brain”. Indeed. Search is about finding meaningful information. If just by thinking about what we wanted to find, we could find that information or content among all the information in the Universe, that
Influence is the topic of the moment (as well as the next decade). In the wake of our very successful Future of Influence Summit earlier this week, not one but two significant studies of influence on Twitter were released today. An extensive study titled The Influentials: New Approaches for Analyzing Influence on Twitter, created measures
Continue reading Measuring influence on Twitter: the state of the art progresses step by step
I was very happy to be able to sleep in this morning after Future of Influence Summit. While I haven’t had a full debrief from the Sydney side of the event yet, it was a fantastic event on the San Francisco side, and I’ve had great feedback so far on what happened in Sydney. Influence
Continue reading Quick review: Social media coverage of Future of Influence Summit


























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