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Video of Bruce Sterling keynote on the dawn of the augmented reality industry

Ross Dawson, September 20, 2009 11:02 PM US PT

Bruce Sterling , one of the founders of the cyberpunk genre, gave a fabulous keynote on the dawn of the augmented reality industry in Amsterdam when Layar's Reality Browser was launched a few weeks ago.

Bruce says that augmented reality s a techno-visionary's dream come true. He's been following the space since it began at Boeing in 1992 and has been blogging steadily about augmented reality over the last few months. He covers the problems of the space as well as the massive opportunity. Bruce is a fantastic guy to hear from to get some perspective on what will become a massive industry and undoutededly substantially shift how we relate to "reality".

Video: Bruce Sterling's Keynote - At the Dawn of the Augmented Reality Industry from Maarten Lens-FitzGerald on Vimeo.

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.