Monthly Archives: October 2009
Last week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing. It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocako?lu and Hakan Senbir of Marketing & Management Institute, which publishes a range of
Continue reading Five reasons why Turkey is one of the hottest Internet markets in the world
Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV’s international network which broadcasts across Asia. The interview can also be viewed along with other material in Business Today’s archives. Key points covered in the interview include:
Most business owners recognise that there are many social media tools that can help them run their businesses more effectively. The problem is sorting through the plethora of tools that are available today to work out what to use, and how to use it. Mashable has come out with a useful list of 10 of
Continue reading What are the most useful social media tools for small business?
ABC TV ran a segment a few days ago on how companies are using Twitter to create value, including an interview with me on how businesses can use Twitter effectively. This should be a topic of particular interest to small and mid-sized companies. If you are interested in learning more, SME Tech Summit in Sydney
Continue reading ABC TV Interview: How business can create value with Twitter
A few quick notes about the four companies presenting on the SaaS/ In the Cloud panel at Tech23 (for background on the event see my post from this morning). A very impressive line-up. Angusta Systems. Uses combinatorial algorithms to help banks manage their physical cash inventory – a solid niche apparently worth over $100 million
Continue reading Tech23: SaaS/ In the cloud panel: Angusta, IPScape, MyCosm, Tagmotion
I’m at Tech23, probably the biggest and best showcase so far of Australian upcoming tech companies. After creating the list of Top Web 2.0 Apps in Australia list last year and in 2007 and organizing the associated Web 2.0 in Australia events, I had originally envisaged that we would organize a broad information technology showcase
Continue reading Tech23 showcases the rising tide of outstanding Australian tech
I have been interested in the field of expertise location for over a decade, from back when knowledge managers were building ‘corporate yellow pages’ and other tools to find the best expertise in the organization. Unless a large organization can bring the most relevant expertise within the firm to bear on the problems and issues
Continue reading The immense value of expertise location will help drive enterprise social media
For those who were at the fantastic IPZ09 Interactive Marketing Summit in Istanbul this week, apologies for the delay in posting my keynote slides – the hotel bandwidth wasn’t adequate to upload them and I’m only just back at home. For those who weren’t at IPZ09, note that these slides were designed to accompany my
Continue reading Keynote presentation on Future of Interactive Marketing at IPZ09 in Istanbul
After a number of requests from friends I signed up for Aardvark recently. If you haven’t t come across it, it’s a social network for search, where your questions are given to whoever in your extended network is most likely to be able to answer them, as illustrated below. It’s an interesting idea which has
Continue reading Why does Aardvark think I know how to learn to be a stripper?
I have had extensive media coverage this week for my forecasts for social technologies for 2016. One of the predictions that has attracted the most attention is that lifestreaming will become commonplace. Many of us will capture videos, images, audio of conversations and far more. This may be to record for our own purposes, to
Since 2006 I have owned and written about video glasses, including in my Six Trends that are transforming Online and Future of Media Lifecycle framework. Despite my predictions, we still don’t see many people around wearing video glasses. However I still think it’s going to happen, as I predicted earlier this week. In the many
Continue reading Augmented reality and ID tagging might be the killer apps for video glasses
Given the extreme popularity of our Social Media Strategy Framework, we decided to translate it into other languages. The translations have been serialized on my blog over the last couple of weeks, and here they are compiled into a single post. [UPDATE:] Korean has been added – now 12 languages! Social Media Strategy Framework in
Continue reading Social Media Strategy Framework in 11 languages
This morning Future Exploration Network issued this press release (excuse the hyperbole ) I have already done several radio interviews on the forecasts in the release with quite a few more radio, newspaper and TV interviews lined up for the next days – the ideas seem to have struck a chord. Futurist proved correct! …and
Continuing our series of translations of Social Media Strategy Framework, today we are launching the French edition. See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages. Click on image to download pdf Please share this with any French speakers
Continue reading Social Media Strategy Framework in French – Plan Stratégique des médias sociaux
Spotify is one of the hottest online music properties of the moment, currently pushing into the US from its home territory of Europe, where it has over 2 million users in the UK and over 4 million users in the continent. Its founder Daniel Ek recently said that it is doubling revenues every month. The
Continue reading Will Spotify crack open the all-you-can-eat music subscription model?
Now here is a new spin on augmented reality apps: just out on the iPhone is Sun Seeker, from Graham Dawson, the creator of the best-selling Oz Weather and Climate Eye. See Graham’s blog for a detailed description of the augmented reality Sun Seeker app. In brief, when you look through the camera you see
Continue reading Augmented reality shows the path of the sun through the year
Continuing our series of translations of Social Media Strategy Framework, today is Japanese. See the original post for the full overview of the Social Media Strategy Framework in English and list of translations. Click on image to download pdf Please share this with any Japanese speakers. Also be sure to let me know if you
Continue reading Social Media Strategy Framework in Japanese – ソーシャルメディア戦略構造
The US Federal Trade Commission has released its long-awaited update to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products)
Continue reading FTC regulates blogging! Insights into the new world of paid influence
Continuing our series of translations of Social Media Strategy Framework, today we are launching the Portuguese edition. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Portuguese speakers who would be interested. Also be sure to let
A couple of years ago Deloitte tempted John Hagel away from independent consulting to co-chair a new think-tank, now called the Deloitte Center for the Edge. I have been a long-time fan of John’s work, and find many parallels with my own path and research. The Center recently released its first major study, the Shift
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About the Blog author
Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.
Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.
Books By Ross Dawson (Incl. Free Chapters)
Articles and Reports
Future of Media Report 2008
Future of Media Report 2007
Future of Media Report 2006
Executive Insights into Enterprise Social Network Strategy
Future of the Media Lifecycle
Future of Media: Strategy Tools
Executive Insights into Enterprise 2.0
Web 2.0 Framework
Trend map 2007+
Extinction Timeline
SAP White Paper: Service Delivery Innovation
White Paper: The Seven MegaTrends of Professional Services
CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made
PM Network magazine's lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover
Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB)
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