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Business Today: Interview on how business can use social media

Ross Dawson, October 28, 2009 4:16 PM US PT

Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV's international network which broadcasts across Asia.

The interview can also be viewed along with other material in Business Today's archives.

Key points covered in the interview include:

* Building business relationships increasingly happens online

* People have leapt at the opportunity to connect online - this is part of who we are

* Companies are networks working in a networked world - social networks are invaluable tools for them both internally and externally

* Companies in different industries will use social media tools in different ways depending on their priorities e.g. banks and telecoms for customer service, professional firms for internal networking etc.

* If you get onto Twitter or other social media, you need to commit and do it properly - this usually includes appointing social media specialists to engage well externally

* Examples of companies using these tools include Jetstar, Telstra, Comcast, Deloitte, Wachovia, Citibank, Zappos and many others

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.