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Keynote presentation on Future of Interactive Marketing at IPZ09 in Istanbul

Ross Dawson, October 24, 2009 at 3:39 am

For those who were at the fantastic IPZ09 Interactive Marketing Summit in Istanbul this week, apologies for the delay in posting my keynote slides – the hotel bandwidth wasn’t adequate to upload them and I’m only just back at home.

For those who weren’t at IPZ09, note that these slides were designed to accompany my keynote and not to be useful by themselves. However they may still be of interest.

The slides can also be downloaded as a pps file, which includes the movies but not the animations of all the frameworks as I explained their implications for marketers. See here for the Social Media Strategy Framework in English and Turkish.

The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

View more presentations from rossdawson.

I’ll be writing more soon about what I covered in my keynote and my (very favorable) impressions of the Turkish digital market.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.