« Top keynote speech presentations/ videos of 2009 | Main | Top blog posts of 2009: 8 Perspectives on Influence »

The top 10 trends for the 2010s: the most exciting decade in human history

Ross Dawson, December 30, 2009 3:22 AM US PT

In his excellent book The Meaning of the 21st Century, James Martin asks when in human history you would most like to be alive.

For me there is no question that it is now. The coming decade will be the most exciting in human history. The very challenging year of 2009 that we are preparing to bid farewell to helped to tear up the fairly linear progress of the first decade of the century. Now, technological and social change are poised to accelerate far beyond what we have become accustomed to.

A critical uncertainty is how well we will respond to this extraordinary pace of change, both as individuals and as societies. Will we be able to adapt and change, or will severe dysfunctions emerge? Just one dimension is the manifold ethical dilemmas that are raised by gaining extraordinary technological capabilities.

Here are the ten trends that I believe will be most fundamental to the decade ahead. I hope to present these and associated trends in an interactive visual format before long. For now, here are the 10 trends for 2010.

1. Information Intensity
We will soon consume more media than there are waking hours, by virtue of multi-channeling at most times. Billions of people and places will be media producers, including video streaming from most points of view on the world. We are just at the dawn of an incomprehensible daily onslaught of news and information – some valuable, much useless.

2. Collective Intelligence
Yes we are swamped by information. But we are now creating a collective intelligence that will filter and respond to what is worthwhile. Reputation measures will drive who we meet, do business with, and date. Machine translation will enable the people of the planet to communicate. A key question is: If human society is now a global brain, how do we cure our schizophrenia?

3. From Organizations to Networks
The pace of growth of virtual work is phenomenal. By the end of the decade close to half the workforce will be working independently, often across national boundaries. Companies will function on social networks and gaming platforms, professionals will work for many firms or clients. Traditional organizations will be gradually supplanted by shifting networks of expertise and resources.

4. Energy Shift
We don’t know what the climate of the 2010s holds for us. But we do know that the way we use energy will change faster than ever before in human history. Renewable energy sources, electric cars, and strict energy accounting, driven in part by carbon taxes on fossil fuels, will transform large chunks of the economy and how we move about.

5. Culture Jamming
Remix culture will surge, with everybody taking and jamming up slices of everything and anything to express themselves, while intellectual property law fails to keep pace. Every culture on the planet will reach everywhere – the only culture we will know is a global mashed-up emergent culture that changes by the minute.

6. Global Economic Shift
The sheer weight of China’s burgeoning economy together with India’s rise will change the business world’s center of gravity. The Far East will fund the continued profligate spending of the West. The weightless economy based on innovation, media, and professional services will dominate growth.

7. Exponential Bio Technologies
Now that biological and genomic technologies are largely driven by information technologies, they are on the same exponential trajectory. Medicines personalized to the individual, genetic modification of our children, drugs to increase intelligence, and life extension will all become commonplace.

8. Robotic intelligence
Many decades of predictions will finally be matched by technological developments in fields such as language recognition and spatial navigation to create a world in which physical robots and virtual agents interact with us and do our bidding. Household robots, voice conversation bots, and emotional robots that we bond with will be part of our everyday lives.

9. Augmented Humans
More than ever before, we can transcend our human abilities. Traditional memory aids are supplemented by augmented reality glasses or contact lenses, thought interfaces allow us to control machines, exoskeletons give us superhuman power. Machines will not take over humanity… because they will be us.

10. Haves and Have Nots
Across communities, nations, and the world, there is a keen risk of increasing separation between those who have access to technology, tools, and basic needs, and those who do not. This is not inevitable. However it will require concerted action around the world to avoid an increasing schism between us.

If you find these interesting, also have a look at:
The 10 TENsions That Will Define 2010

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

4 Comments

Buildership said:

Ross,

I like your overview.

Four of your trends seem to be converging in an interesting new response to the data avalanche: "Slaves of the Feed" http://j.mp/8nhRfW .

It is on how networked tribes can project structured visions of their future into exafloods of data, and retrieve (with the help of bots) distilled options for getting there.

Hope you'll take a look and join in the discussion.

Best,

Mark Frazier
@openworld @buildership

January 2, 2010 4:58 AM

Jeff Wilfong said:

Very intriguing concepts and ideas!

I hope that several of them do not happen actually...

Rather than suggest that everyone is excited about the Web 2.0 trend, I know of many people who are bored with life, feeling disconnected, and disenfranchised.

Somewhere in there, I hope that people stress the important of having a healthy populace, both mentally and physically. Web 2.0 has the power to make things better, but it can also just become yet another addiction for the world. No technology will save humanity and the planet, only we can.

January 6, 2010 4:45 PM

Buk said:

"The Far East will fund the continued profligate spending of the West." (from number 6 above).

Is it the west that really is wasteful? These oil rich middle eastern counties have so much money they are building islands for the rich. They drive around in cars costing hundreds of thousands of dollars. Why is it the west that continues to be viewed like this?

January 30, 2010 11:40 AM

Ross Dawson said:

Jeff - I absolutely agree that we can create our future, and that we must be well balanced to do so. Health and wellbeing are paramount at all times. While there is significant divergence in the population, more people are choosing to treat their bodies with respect - witness for example the decrease in smoking. I wonder whether the feeling of being disenfranchised has in fact increased - throughout history a small minority have had wide choice in their lives.

Buk - It's a fair comment that it is not just the Western developed countries that are wasteful. However their governments are continuing to spend far more than they earn - this simply cannot continue indefinitely. A handful of Asian countries are at the forefront of lending them what they need, and gaining power as a result.

January 31, 2010 9:55 PM

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.