« Keynote on Web 2.0 in the enterprise at IBM Collective Intelligence | Main | Media Revenue Models Framework: 12 categories of income sources for media companies »

The future IS gaming

Ross Dawson, February 28, 2010 1:22 PM US PT

I recently finished reading the techno-thriller Daemon by Daniel Suarez. It is certainly not literature, but it is a fast-paced thriller that I found hard to put down. It posits a world in which a genius who creates online games builds a systems that makes the entire world into what is effectively a game, with an augmented reality interface, and in which individuals earn points for tasks that give them higher ranking.

I have long thought it is inevitable that much of our work and play will take place in what are effectively game environments.

In Jesse Schell's presentation at DICE (hattip: Kevin Kelly/The Technium) he gives an array of fantastic ideas about the intersection of reality and gaming. After covering how many games such as Wii, Guitar Hero and Webkinz are bring the real world into games, he goes off (from around 18:00) on a rapid-fire string of suggestions about how every aspect of the world can be made into a game.

Xbox 360 Games - E3 2010 - Guitar Hero 5

It is intriguing that mobile social networking, which I have written about since its early days in 2002, has only taken off when Foursquare made it into a game. As people become more familiar with gaming environments and concepts, it seems natural to bring in gaming aspects to more parts of our life. Dangerous things that way lie, but it is inevitable that games and what we think of as reality will be merged to an extraordinary degree.

[UPDATE:] Tom Foremski says why he thinks this is a scary future.

2 Comments

Scott Lewis said:

"Dangerous things that way lie, but it is inevitable that games and what we think of as reality will be merged to an extraordinary degree."

This concluding sentence is terrible and promotes fear and I don't know why you've said it that way.

Politicians have been playing games of brinkmanship and destruction for centuries. What NEW danger is there in realizing the games we are playing. The cost in human lives has been staggering, but we think it's "reality" not a game. Games are way more serious than people realize and the fact that the tech community is getting on top of it is hardly surprising. What surprises me is the lack of vision for making games that stop danger AND are fun. I mean to be part of remedying this.

Thanks for writing!

February 28, 2010 2:44 PM

Ross Dawson said:

Hi Scott, have a read of what Tom Foremski thinks about this - I put in the link at the bottom of the post.

It is absolutely true that (potentially) dangerous things lie that way. I also think we can avoid them and there is immense positive potential, but we have to be extremely aware of what could go wrong with this scenario. If people are playing games in reality, the game makers control the world, as Daniel Suarez so vividly portrays.

February 28, 2010 3:16 PM

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.