Media Revenue Models Framework: 12 categories of income sources for media companies

As the world of media moves beyond its traditional boundaries, media operators need to broaden their thinking about potential revenue sources. In a connected world, the possibilities transcend the classic advertising, sales and subscription models.

In my recent article Creating the Future of Media: 4 Driving Forces, 4 Strategic Issues, 4 Essential Capabilities in Media Titles magazine I wanted to point to some of the possibilities. I brought together some of what we had been working on with clients to create a Media Revenue Models framework to show some of what is possible.

Of course a key aspect of potential revenue streams is the value creation that merits payment. While the general categories of value added by media have not changed, their relative importance definitely has. To understand potential revenue models, you must also be clear on the distinctive value add of your media offering.

A few things to note. First, this is a draft, and while I haven't had time to update it yet I've already been given some additional ideas to complement this. I'd love to hear any other perspectives or ideas that would add to this. Second, this only looks at revenue, not at business models, which look at how resources are brought together to create value. We're in the process of developing a media business models framework. And third, the primary purpose of this is to help executives to think in new ways about their own business. I have already found it very valuable in strategy sessions with clients in generating new strategic options and ideas.

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