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The Evolution and Key Success Factors of Web 2.0 in the Enterprise

Ross Dawson, March 3, 2010 1:51 AM US PT

This morning I did the opening keynote at IBM's Collective Intelligence BusinessSphere conference in Melbourne. It was designed as a brief and punchy opener to provide a big-picture context to what collective intelligence means for organizations and the key success factors.

Below are the slides. As always the slides are intended to provide visual support to my presentation, not to be useful by themselves. However there are a few visuals there that may be of interest even to those who didn't attend.

Keynote: The Evolution and Key Success Factors of Web 2.0 in the Enterprise

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1 Comments

Zainul Franciscus said:

I like the term that you use 'Collective Intelligence'. I interpret this as how we can harness the collective knowledge of individuals and different sources of information in order to create better solutions to our problems.

Web 2.0 and its next stage of evolution, web 3.0, has the potential for enterprises to gather real time information and processes these information to a more meaningful knowledge for their operation.

Some of the relevant questions that they can use as a simple guideline for adopting web 2.0 technologies are:

1.What do we hope to achieve through using web 2.0 to manage knowledge ?

2.What applications do you think you need?

3.Is your focus on following best practice in-house; establishing an external standard; encouraging innovation and creativity; or learning knowledge from data?

4.What technologies do you think you need? What technologies do you currently have skills in?

5.Do your people rely on explicit or tacit knowledge to solve problems?

6.Do you plan to analyse existing knowledge or to create new knowledge?

I hope my reflection on this subject adds some value to your existing blog. I look forward for more entries from you.

Cheers

March 25, 2010 7:35 PM

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.