« Designing and running executive offsites and retreats in Asia | Main | Key management trend: Reputation management »

Twitter stats: more users are engaged, one-third have more followers than following, the most prolific Tweeters have around 1000 followers

Barracuda Labs' annual report contains some interesting analysis of the online space, including Twitter and security issues. A few highlights:

* Only 21% of Twitter accounts are active i.e. at least 10 followers/ 10 following/ 10 tweets
* Even so, there has been an increase in activity from dormant accounts - 40% fewer accounts have zero followers compared with six months ago
* 66% of users are following more or the same as the their number of followers (i.e. you are in the "top" one third if you have more followers than following)
* The most prolific Tweeters are those with around 1,000 followers. Those with more followers tend to tweet less - see chart below.

tweetsvsfollowers.jpg

* Growth in Twitter users, which peaked at 21.17% per month in April 2009, has fallen back to 0.34% in December 2009.

twitterusers0110.jpg

Barracuda calls the period from November 2008 to April 2009 the "Twitter Red Carpet Era", when celebrities piled on board, with 48 of the 100 most popular Twitter accounts being started in this period, and 49% of all users opened.


For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

About the blog author

Ross Dawson Photo

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

Contact me

rossd [AT] ahtgroup [DOT] com

Ranking

Wikio - Top Blogs - Business

Upcoming Event

iPad Strategy Workshop

Latest Book

Implementing Enterprise 2.0


Recently commented on