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Twitter uncovers the real-time mood of the nation through the day

Ross Dawson, July 23, 2010 5:05 AM US PT

Some lovely research from Northeastern University uses sentiment analysis to show the changing moods of the United States through 24 hours.

In the video below showing changes over the course of a day, colors indicate people's moods from red (unhappy) to green (happy), while the size of the state shows how much Twitter activity there is.

A few things that stand out: Early morning and late evening are far happier than other times of the day, California and Florida are the happiest states, and from other research on the site, the unsurprising finding that people are happier on weekends than weekdays.

Click through for the detailed research including a high-resolution pdf summarizing the findings.

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1 Comments

linda holcman said:

Ross - Great Insights! Whilst Northeastern and Harvard research focuses on our mood, what is driving these feelings? Any additional data or research expected? It may be interesting to determine the categories such as tweeter's profile/environment(i.e. age, health, work, family, friends, etc - all the factors determined in studies that make you happy) driving the correlation between content and the mood. Perhaps, the additional information may provide global insights with keen business implications. or at least make us all really consider sunshine states as the perfect home!

August 2, 2010 6:21 AM

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.