← Tech23: showcasing the best of Australian start-ups | Main | “iPad Strategy”: incredibly limiting or a useful frame? →

Breathe in the cloud! Keynote for Telstra Business

Ross Dawson, August 4, 2010 at 3:56 am

This morning in Adelaide I delivered the first of five keynotes I’m doing as part of a Telstra Business national roadshow on cloud computing. I am giving the opening keynote at the breakfast series, followed by Telstra Chief Technology Officer Hugh Bradlow or his key staff.

In the preparation phase I wrote up a brief description of my keynote on Tapping the Forces of Change for use in Telstra’s promotion of the event to their clients and prospects. In doing so I came up with the concept of ‘Breathe in the Cloud‘ as a useful metaphor. Companies need to breathe in the resources of cloud computing in order to give them the vitality to grow and prosper.

Here is a video of the opening for my keynote, talking about why it is so important for companies to Breathe in the Cloud.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.