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Launch of iPad Media Strategy framework

Ross Dawson, August 26, 2010 at 9:07 pm

This morning I ran the iPad Strategy Workshop at Newspaper Publishers Association Future Forum in Sydney. To provide a framework for discussion at the workshop (and also as part of our ongoing research into effective approaches to the iPad for media and news organizations) I created a visual framework of key strategic issues, as below.

Click on image for full-size pdf

I will delve into these strategic issues in later posts.

This is a Beta v1 version, so as always, please give feedback on how to make it more useful, including anything that’s missing or things that could be put better.

Also see:

Infographic: The NewsScape – 8 sources of value creation in a post-channel media world

Visualization of top iPad News apps in Australia

Presentation from iPad Strategy Workshop at Newspaper Publishers Association

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http://oyen.de JörgOyen

This is really a good mirror for crosschecking concepts and roll outs of eMagaion on iPad.
Interesting from my point of view is the combination between Product >Design and Production > Workflow > Export from CMS. This may fit in an Content first strategy – will Content reformatting be the missing part for Design first strategy?
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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.