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ABC24: Can newspapers successfully charge for online content?

Ross Dawson, September 22, 2010 at 4:07 am

My thoughts on newspaper content paywalls were recently featured in an interview on ABC24.

The segment begins with an overview of newspapers’ plans to charge for online content, including quotes from Rupert Murdoch and industry commentators, and is followed by an interview with me.

My comments in the interview include:

* There are better chances of charging for online news working for Australia, given the unusual concentration of media ownership.

* Of the various models of charging for online content, Australian newspapers are most likely to provide some content for free and a subscription for full access.

* While we cannot know whether the ‘grand experiment’ of charging for online news in 2010 will work given changing consumer attitudes, the chances are slim it will succeed.

* Some newspaper proprietors seem to hope that bundling online and iPad news with newspaper subscriptions will increase print subscriptions, though that is likely to be negligible.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.