Excerpt from the list of ExaTrends of the 2010s:
What we knew as media has exploded far beyond its traditional boundaries to encompass most social activity, how organizations function, and indeed the creation of almost all economic value. Even as newspaper extinction proceeds apace, the best media operators will thrive..
See the full 3 page framework including the Map of the Decade, full descriptions of the ExaTrends of the Decade, and the 11 themes of the Zeitgeist of 2011 by clicking on the image:
Note on ExaTrends: Given the exponential pace of change of today we are far beyond a world of MegaTrends. Exa is the prefix meaning 10 to the power of 18, following Mega, Giga, Tera, and Peta. As such Exa is Mega cubed.