Since Sydney is my primary home, I have been delighted to see the local digital, creative, social media, and startup worlds explode over the last few years. There have always been pockets of world-class practice here, but we are now getting to the point where Sydney is starting to rank in the top-tier of digital cities around the world on a number of different levels.
The NSW government was long the least active of the states in supporting the digital and creative industries, however that has shifted significantly recently, with the City of Sydney also picking up the ball in a big way over the last few years.
One of the government initiatives is a formal Digital Sydney program which is currently being launched. They are opting to crowdsource their visual identity, though the crowd is just inhabitants of NSW. A prize of A$10,000 is up for grabs – see the video and details below.
There are already lots of other initiatives and activities in this space, and more all the time. It looks like Digital Sydney will contribute to the great momentum building in the creative and digital spaces in this wonderful city.
Digital Sydney is an initiative to help foster, build and promote NSW’s digital ecosystem. But we’re new and have no visual identity yet. That’s where you can get involved. If you live or work in NSW and have an eye for design, we want you to create a visual identity that best represents Sydney’s digital community. There’s a cash prize of $10,000 up for grabs and the opportunity to be part of branding Sydney ‘digital’. Designs will be judged by a respected panel of leaders from Sydney’s digital community. Simply download the brief and submit your designs by April 11. The winner will be announced at the official launch of Digital Sydney on May 30. So get involved! We’d love to hear from you. Go to www.digitalsydney.com for all the details.