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Keynote: Social Media in Fashion Retailing

Tomorrow morning I am giving a keynote to the managers of a national shopping center group about the power of social media in retail, focused on fashion.

Here are the slides for my keynote. As always, the slides are not intended to stand alone, but to provide visual support for my presentation.

The presentation covers three domains:

The Social Landscape: A quick overview of the role of Facebook, Twitter, YouTube, and Tumblr in fashion retailing.

Social Media Strategy: A run through our well-known Social Media Strategy Framework in the context of fashion.

Being Social: How to get people to Like you and share your content.

Over coming months I will be spending considerably more time on effective strategies for social media in retail. More detailed content coming soon.

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

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  • http://bombtune.com Wells Baum

    Hi Ross, will you make this available as a download after your keynote?  

    Email:  bombtuneme@gmail:disqus.com

    Thanks!

    • http://www.rossdawsonblog.com Ross Dawson

      I don’t usually share presentations as downloads, or if I do it’s always as .pps – slideshare is a good way to make this content available.

      • http://bombtune.com Wells Baum

        Thanks for the quick reply, taking notes always works too!

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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