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Why Turntable.fm’s Lame/Awesome button is awesome

Turntable.fm has certainly created a sensation – over the last couple of weeks it has been one of the hottest topics on the web.

Deservedly. It really changes the game in making music truly social. And the concept, the strategy, and the execution are superb.

One of the things is really well conceived is their Lame/ Awesome button which shows on every channel. The net of positive and negative views is highly prominent, encouraging everyone to rate the song.



If the balance swings too far down, the song is voted off and the channel skips to the next song. It is similar to the skip on other web radio, except it requires collective opinion.

This creates interesting dynamics across the rooms, converging music taste, established cliques voting off newcomers or voting up their friends, and a good reason to discuss in the chat panel why you like the music or not. It is at the heart of what makes the music social.

The vote panel is also visually very strong, with a nice retro dial feel, chunky buttons, and danger zones for the dial to move into.

Altogether a great example of web design.

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  • Drewstees

    Sounds like a direct copy of Jelli.com, which has been around for over a year…  So, I’m not sure that it was “really well conceived” as much as “really well copied”.

  • http://richardgiles.com/ Richard

    Thanks for the heads up on this Ross. :)

  • Anonymous

    Sounds like they might jsut be onto something there dude.

    http://www.web-privacy.no.tc

  • Anonymous

    The dial is cool looking, but must we have yet another way for other people to control what we get to listen to? Isn’t this why terrestrial radio died?

  • Spinclair

    It’s not similar to Jelli at all. Jelli is crowdsourcing for terrestrial radio. Turntable is a combo of pandora, chatroullette, and AIM. it remains to be seen if it sticks, but it’s an incredibly fun experience.

    • Drewstees

      I agree that the services are different.  My comment was referring to the article’s discussion of the Lame/Awesome button, and that we should be careful to not credit Turntable.fm with the concept.

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

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