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Continuing our series of conversations on the future between Gerd Leonhard and myself, today’s session is on the future of music.

Here are a few of the points we made:

* There is less money than there used to be in music, and there will be even less money in future, but music will still prosper
* Collaborative filtering has been around for some time and will be fundamental to our music experience
* Social music is currently being brought to life as a space by Turntable.fm
* Music is going back to performing and sharing, as musicians are looking for audiences rather than unit sales
* Music used to be ‘productized’ into vinyl and CDs, but music as a product is dead
* Music as an experience, using services such as Spotify, Mogg, Last.FM, Pandora, is the right stream
* The recorded music industry has shrunk by 70% over the last decade as the music companies have refused to shift to music as experience
* While many musicians are making money from performing and ancillary products, that doesn’t suit all musicians
* Flat rate music services could be bundled into ISPs, with premium pricing for characteristics such as quality
* Shifting product sales to broader availability can create value for everyone
* The music industry is $17 billion compared to $3 trillion for media, mobile, and communications

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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