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I’m at the Melbourne Google Enterprise Atmosphere on Tour event, the first of 25 events around the world. I am doing the keynote on The Evolution of Business at the Melbourne and Sydney events, giving an external perspective which happens to be highly aligned with the Google vision.

The event included a Google Apps demo. Since in my organizations we have used Google Apps for several years the demo initially seemed very straightforward to me, though in fact I did see a number of features that we are not yet using that would be useful.

The demo seemed to be over-emphasizing the concurrent editing and collaboration features of Google Docs, which I think of as pretty basic. However it struck me that in fact the vast majority of organizations represented in the audience still store most of their business documents on a hard disk somewhere. The number of documents being emailed between people inside companies today is still massive.

That is crazy. Emailing documents back and forth is fraught with staggering problems, not least version control.

The first step is moving documents into the cloud, whether it is an internal and external cloud. Every document should be immediately available to whoever has the appropriate permission.

However that is not enough. It is a massive limitation for only one person to be able to edit a document at one time. The most valuable work in organizations today – ranging from innovation to crisis response – requires instant collaboration.

Concurrent document editing with associated collaboration functionality is now table stakes for any organization. It is a fundamental platform for value creation in knowledge-based organizations.

Clearly there are a number of providers for this functionality, with pretty much all enterprise software platforms now moving to at least the option of cloud-based simultaneous collaboration.

However it is done, this needs to be a foundation for how organizations work.

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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