In the wake of the launch of my book Getting Results From Crowds, one of the fields I am spending the most time on is crowdsourcing for marketing. One of the first and most important corporate applications of crowdsourcing is better marketing. While there are already many great examples and case studies, we are still early in what is a fundamental shift in how marketing is done, moving to being increasingly based on crowds.
In the webinar I will begin by looking at the what and why of crowdsourcing for marketing, but spend most of the time examining the applications and how to develop the capabilities required to effectively tap the power of crowdsourcing.
The six primary applications of crowdsourcing to marketing I will look at are:
* Content creation
* Idea generation
* Product development
* Customer insights
* Customer engagement
* New business models
I hope you can make the webinar, or feel free to let colleagues know if you think they would find it of interest.