I wrote Getting Results From Crowds to provide a broad view of the rapidly growing role of crowds in business and society, and how to get the best outcomes from using crowdsourcing. From there, I have been delving into what I see as some of the most important specific applications of crowds, including business models, marketing, and media.
I will be sharing some of that work, and bringing together some of the most talented and experienced people in these spaces at a series of events in the US in late October.
I have already written a little about the Crowd Business Models Summit on October 22 in San Francisco. The speaker line-up we have for that is fantastic; the event should put the topic of crowd business models squarely on the entrepreneurial agenda.
Crowdsourcing for Media & Content
I hope you can make one or more of the events, or please pass on word if you think there are others who may be interested. Thanks!
Here is the press release announcing the events, including some more details:
Crowdsourcing is the Future of the Creative Enterprise, Says Social Networking Guru Ross Dawson
NEW YORK, Oct. 4, 2012 /PRNewswire/ Ross Dawson, internationally recognized authority on crowdsourcing, will be leading workshops on crowdsourcing on Thursday, October 25 and Friday, October 26 in New York City.
“The rise of crowdsourcing is changing the world. In particular, crowdsourcing is transforming corporate marketing and the role of agencies, and how media and content are created. Understanding in detail the best examples of success in these fields opens up new pathways to creating massive value,” Dawson says. Dawson is the co-author of Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business.
The two New York workshops will be held at the Interactive Advertising Bureau at 116 27th St. Early bird admission for each half-day workshop is $165. Thursday’s program is Crowdsourcing for Marketing in Enterprise & Agencies while Friday’s covers Crowdsourcing for Media and Content. Prospective attendees can find complete information, including agendas for both workshops, and sign up at the Workshops’ website: http://crowdsourcingweek.com/csw-workshops-nyc-2012/.
The workshops are the first in a series that will be held in coming months in Paris, Stockholm, Shanghai, Rio de Janeiro, Amsterdam, and Berlin.
The series will culminate in Crowdsourcing Week® Asia 2013, an international conference to be held in Singapore in April, 2013. The programs are the brainchild of Epirot Ludvik Nekaj, CEO of Ludvik + Partners, an advertising agency that is itself crowdsourced. The company’s chief operating officer, Rose Kemps, is the co-founder of Crowdsourcing Week. Kemps is an international business strategist based in Singapore.
“It’s an exciting launch for the Crowdsourcing Week team. We’re about to change the way the world works. Crowdsourcing is rapidly expanding as a disruptive practice in the working world and we see more and more companies joining the revolution,” Nekaj says. “Crowdsourcing promises to revolutionize international business practices by putting the entire world within ‘commuting distance’ of a project or even an entire company.”
About Crowdsourcing Week
Crowdsourcing Week is a global event focused on how groups of people known as “The Crowd” can make outstanding contributions through a collaborative business model at the enterprise level.
Ludvik+Partner is a New York-based ad agency with a global presence, built 100 percent on the crowdsourcing model. Ludvik + Partners has taken crowdsourcing to the next level.