Recently in Influence Category
A while back we released our Map of the ExaTrends of the Decade. We are now releasing a series of short videos delving into the ExaTrends, starting with Reputation Economy. Some of the issues covered in the video include: * The amount of data we have now is enabling the measurement of reputation * Influence
Continue reading VIDEO – ExaTrends of the Decade: Reputation Economy
In a world of instantaneous information flows, managing company reputation is ever more fraught. An interesting article in Techworld titled How to manage your online reputation goes into the issue, describing how pharma firm GlaxoSmithKline had one of its trademarks hijacked by a dodgy company. The piece goes on: “Reputations are more visible – and
Continue reading The headache (and opportunity) of managing your company’s online reputation
I first wrote about Techmeme over 5 years ago. Today Techmeme remains the reference point for what’s hot in technology news. Bloggers and publishers strive to appear on its pages, not just because of the traffic it drives, but also because the people who visit Techmeme are among the most influential in the business. Founder
Today influence ratings service Klout significantly changed its rankings. Last week Klout CEO Joe Fernandez announced there would be changes, saying “a majority of users will see their scores stay the same or go up but some users will see a drop”. It seems that was not correct, and rankings levels have been revised such
Last week I attended a breakfast organized by IBM for a small group of Chief Marketing Officers (CMOs) and influencers, hosted by its Australian CMO Mark Willson. IBM had recently launched its global CMO study, showing what CMOs are thinking about marketing today and in the future. At the breakfast it gave us a sneak
Continue reading The future of Chief Marketing Officers and leadership
Twitter has moved from asking ‘what are you doing now?’ to ‘what’s happening?’, and now describes itself as an ‘information network‘. The Twitter News Network is a manifestation of the global brain, in which we create value for others by contributing to the visibility and availability of high-value information. While many contribute nothing of value
Continue reading The Question: What is the most interesting thing you came across today?
This morning I gave the opening keynote for an internal future strategy session at a large insurance company. A group of 40 executives from across the organization, as part of a six month program, are spending two days immersing themselves in thinking about how the structure of the economy could change in the years and
For many reasons PR (or perhaps rather what PR could be) is close to the center of my interests. As we shift to a world driven by social media and influence networks, arguably the PR industry has the best background and capabilities to help organizations deal with the new challenges and opportunities that are emerging.
For years I have been writing about reputation and have often said that this will be the decade of the reputation economy. Yet until recently there has been very little in the space. The social media measurement systems such as Klout and PeerIndex have limited data scope and while they talk the language of reputation
Continue reading Breaking: Google+ will be a reputation engine
The U.S. Defense Advanced Research Projects Agency (DARPA) (slogan: Creating and Preventing Strategic Surprise) is offering $42 million in funding for “revolutionary” research into social media in strategic communication. The DARPA announcement states: The conditions under which our Armed Forces conduct operations are rapidly changing with the spread of blogs, social networking sites, and media]sharing
Continue reading DARPA offers $42 million for ‘revolutionary’ research on social media analysis
Tomorrow morning I am giving a keynote to the managers of a national shopping center group about the power of social media in retail, focused on fashion. Here are the slides for my keynote. As always, the slides are not intended to stand alone, but to provide visual support for my presentation. The Power of
The Pew Research Center’s Project for Excellence in Journalism has recently released some very interesting research on Navigating News Online, digging into how people navigate to news sites and what takes them away. Among the interesting insights was data on how news website traffic comes from Google and Facebook, shown below.
Serendipity is for me a deeply meaningful word. The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and
Continue reading Serendipity is at the heart of today’s emerging society
Tomorrow morning I am giving the keynote at City of Port Phillip’s inaugural Breakfast Briefing session for the year in St Kilda, Melbourne, on the topic of Building Business in a Connected World. Here are event details and registration. Below are my slides for the presentation, which is almost entirely based on our Success in
Continue reading Keynote: Building Business in a Connected World
Of a Saturday morning I feel like watching some nice videos and music as I work. So, as we go along, I thought I’d share a few of my favorite music videos: Bjork – All is full of love One of the best videos ever, exploring the future of sexuality amid humans merging with machines.
I’ve just finished a teleconference on The Future of Customer Relationships (follow the link for an overview), hosted by Focus.com and Brian Vellmure. The panellists were: Ross Dawson Dr. Graham Hill Dr. Michael Wu Denis Pombriant Our discussion will be available shortly as an mp3. For now, here are a few quick notes I took
Continue reading The Future of Customer Relationships: notes on where they are going
The development of reputation systems will be a central aspect of the economy and society this decade. While we are still early in the overall process of building robust systems that are themselves trustworthy, the pace of development is accelerating. Craig Newmark (founder of Craigslist) is putting a lot of thought into the issue. His
Continue reading Will our reputation systems be distributed? Probably not for a long time
While we were working on the Future of Influence Summit last year I encapsulated the essence of what I was seeing in the space in Five key trends in how influence is transforming society, complementing our Influence Landscape. If you’ve managed to avoid Juicystar07 and Allthatglitters21 so far, your time is up. They provide a
Continue reading The power of Juicystar07 demonstrates two key trends in influence
Michael Arrington of Techcrunch writes that this week a start-up will launch that is “effectively Yelp for people,” and promises detailed coverage in the next few days. This is of great interest, not least because our own start-up Repyoot will be launching in public beta in the next couple of weeks, starting as an influence
Continue reading Personal reputation systems are about to take off… but the next start-up won’t last
I was recently interviewed for a report created by the executive forum Vistage, titled 12 Trends That Will Define Business in the “New Normal”. One of the key trends covered in the report in which they drew on my thoughts is reputation management, excerpted below. Trend 7: Reputation Management
Serendipity is one of the most beautiful words in the English language. It originates from the story of “the Three Princes of Serendip”, which tells the tale of three princes who had the faculty of making happy and unexpected discoveries (see more on the story here). For the last decade I have been talking about
Continue reading We are fast learning how to create “enhanced serendipity”
Earlier this week I did the opening keynote at the AMP Hillross annual convention, with the title of Embracing the Future. Hillross, one of the most upmarket of the wealth management networks, is seeking to lead the rest of the market by shifting to a pure fee-for-advice model, and rapidly developing a true professional culture.
Continue reading How reputation measurement will transform professional services
Over the last couple of years the AdAge 150 has collated a dynamic list of the top blogs in advertising, media, and marketing. The list actually covers over 1,000 blogs, and ranks them daily by prominence, using a variety of sources including rankings from Alexa, PostRank, and Collective Intellect, as well as a subjective ranking
Continue reading Trends in the Living Networks hits the AdAge 150
Other 2009 summary posts Top blog posts of 2009: 6 on Twitter and the media Top blog posts of 2009: Enterprise 2.0 and organizational effectiveness Top blog posts of 2009: The future Top keynote speech presentations/ videos of 2009 And one more summary of my blog posts that have attracted the most interest this year,
Continue reading Top blog posts of 2009: 8 Perspectives on Influence
For a number of years I’ve talked about how we are effectively reaching a world infinite content, and the implications of that. That is becoming more real by the day, as in an economy increasingly driven by search and links, people find new ways to generate content that participates in this new information infrastructure. I
Continue reading The proliferation of crap content and the rise of content reputation systems
The US Federal Trade Commission has released its long-awaited update to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products)
Continue reading FTC regulates blogging! Insights into the new world of paid influence
ABC Radio National Future Tense this morning featured a discussion on the future of influence (click here for the podcast of both the radio program, and the unabridged discussion between Duncan Riley and myself). It kicks off with a quote from Chris Saad saying that influence and reputation are the currencies of the day, even
Continue reading ABC Radio National: Discussion on the future of influence
One of the most interesting topics at the recent Future of Influence Summit was the emergence of business models for influence. Some particularly intriguing issues were raised in the Business Models for Influence and Reputation panel, suggesting that one of the key currencies of the future will be influence. The panellists generally agreed that total
Continue reading Will Influencism supplant Capitalism? The emergence of the influence economy
Was just catching up on Ray Wang and Jeremiah Owyang joining Charlene Li’s Altimeter group from Altimeter. Jeremiah is quoted in the New York Times: Mr. Owyang said that his story holds lessons for other companies. “I think this is an interesting trend that many companies are going through — personal brands are here to
Continue reading The shift from corporate brands to personal brands
In the wake of Future of Influence Summit last week, Seth Godin has done a short post titled Clout that neatly sums up one of the key themes of the event, and an issue that I and many others think is enormously relevant today. This subject is coming to the fore, as I suggested iin
Influence is the topic of the moment (as well as the next decade). In the wake of our very successful Future of Influence Summit earlier this week, not one but two significant studies of influence on Twitter were released today. An extensive study titled The Influentials: New Approaches for Analyzing Influence on Twitter, created measures
Continue reading Measuring influence on Twitter: the state of the art progresses step by step
I was very happy to be able to sleep in this morning after Future of Influence Summit. While I haven’t had a full debrief from the Sydney side of the event yet, it was a fantastic event on the San Francisco side, and I’ve had great feedback so far on what happened in Sydney. Influence
Continue reading Quick review: Social media coverage of Future of Influence Summit
Throughout all our events, including among others Future of Media Summit, Enterprise 2.0 Executive Forum, and now Future of Influence Summit, our intention has been to have top-level participants who are themselves creating the future, and generating useful insights from interaction with their peers. This is not supposed to be about the audience coming to
Continue reading The quality of the audience is the heart of Future of Influence Summit
Once Future of Influence Summit finishes in San Francisco on August 31 at 6pm, we will go to the nearby 111 Minna bar for drinks and the After Party. The conversation on where influence is going will continue with a little lubrication See here for location and full info on 111 Minna If you’re in
Continue reading Future of Influence Summit After Party: San Francisco – August 31
I just got off an interview on the future of influence on 2SM radio which lasted almost 15 minutes – close to a record for my interviews on live AM radio, which tends to do 3-5 minute segments. The talk show host was clearly fascinated by the issues of how influence is shifting away from
Continue reading Five key trends in how influence is transforming society
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About the Blog author
Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.
Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.
Books By Ross Dawson (Incl. Free Chapters)
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Future of Media Report 2008
Future of Media Report 2007
Future of Media Report 2006
Executive Insights into Enterprise Social Network Strategy
Future of the Media Lifecycle
Future of Media: Strategy Tools
Executive Insights into Enterprise 2.0
Web 2.0 Framework
Trend map 2007+
Extinction Timeline
SAP White Paper: Service Delivery Innovation
White Paper: The Seven MegaTrends of Professional Services
CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made
PM Network magazine's lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover
Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB)
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