Recently in Influence Category

This morning was the launch of the Safeguarding the Future of Digital Australia 2025 that I wrote and compiled for McAfee, part of Intel Security. There has been a very strong response to the report, with so far good articles in The Australian, Dynamic Business, WA Today, and many others, and the Federal Minister for

Continue reading Our reputation, personal opportunities, and identity will be shaped by social media

VIDEO – ExaTrends of the Decade: Reputation Economy

A while back we released our Map of the ExaTrends of the Decade. We are now releasing a series of short videos delving into the ExaTrends, starting with Reputation Economy. Some of the issues covered in the video include: * The amount of data we have now is enabling the measurement of reputation * Influence

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In a world of instantaneous information flows, managing company reputation is ever more fraught. An interesting article in Techworld titled How to manage your online reputation goes into the issue, describing how pharma firm GlaxoSmithKline had one of its trademarks hijacked by a dodgy company. The piece goes on: “Reputations are more visible – and

Continue reading The headache (and opportunity) of managing your company’s online reputation

Techmeme: The power of the headline

I first wrote about Techmeme over 5 years ago. Today Techmeme remains the reference point for what’s hot in technology news. Bloggers and publishers strive to appear on its pages, not just because of the traffic it drives, but also because the people who visit Techmeme are among the most influential in the business. Founder

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Six thoughts on the Klout scoring changes

Today influence ratings service Klout significantly changed its rankings. Last week Klout CEO Joe Fernandez announced there would be changes, saying “a majority of users will see their scores stay the same or go up but some users will see a drop”. It seems that was not correct, and rankings levels have been revised such

Continue reading Six thoughts on the Klout scoring changes

The future of Chief Marketing Officers and leadership

Last week I attended a breakfast organized by IBM for a small group of Chief Marketing Officers (CMOs) and influencers, hosted by its Australian CMO Mark Willson. IBM had recently launched its global CMO study, showing what CMOs are thinking about marketing today and in the future. At the breakfast it gave us a sneak

Continue reading The future of Chief Marketing Officers and leadership

Twitter has moved from asking ‘what are you doing now?’ to ‘what’s happening?’, and now describes itself as an ‘information network‘. The Twitter News Network is a manifestation of the global brain, in which we create value for others by contributing to the visibility and availability of high-value information. While many contribute nothing of value

Continue reading The Question: What is the most interesting thing you came across today?

This morning I gave the opening keynote for an internal future strategy session at a large insurance company. A group of 40 executives from across the organization, as part of a six month program, are spending two days immersing themselves in thinking about how the structure of the economy could change in the years and

Continue reading Why reputation, influence, and attention are becoming central to economies but are not currencies

Revisiting the future of PR

For many reasons PR (or perhaps rather what PR could be) is close to the center of my interests. As we shift to a world driven by social media and influence networks, arguably the PR industry has the best background and capabilities to help organizations deal with the new challenges and opportunities that are emerging.

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Breaking: Google+ will be a reputation engine

For years I have been writing about reputation and have often said that this will be the decade of the reputation economy. Yet until recently there has been very little in the space. The social media measurement systems such as Klout and PeerIndex have limited data scope and while they talk the language of reputation

Continue reading Breaking: Google+ will be a reputation engine

The U.S. Defense Advanced Research Projects Agency (DARPA) (slogan: Creating and Preventing Strategic Surprise) is offering $42 million in funding for “revolutionary” research into social media in strategic communication. The DARPA announcement states: The conditions under which our Armed Forces conduct operations are rapidly changing with the spread of blogs, social networking sites, and media]sharing

Continue reading DARPA offers $42 million for ‘revolutionary’ research on social media analysis

Keynote: Social Media in Fashion Retailing

Tomorrow morning I am giving a keynote to the managers of a national shopping center group about the power of social media in retail, focused on fashion. Here are the slides for my keynote. As always, the slides are not intended to stand alone, but to provide visual support for my presentation. The Power of

Continue reading Keynote: Social Media in Fashion Retailing

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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