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Last week I visited Melbourne Spring Fashion Week as a guest of IBM and the City of Melbourne. City of Melbourne’s over-arching vision for the annual Melbourne Spring Fashion Week is to position Melbourne as Australia’s premier fashion destination, and have a real economic impact by driving increased sales for retailers in the city. In

Continue reading Collaboration and activation: the nub of the merger of physical and digital retail

I recently gave a series of opening keynotes on The Future of Customer Experience as part of a roadshow for omnichannel customer experience platform provider Genesys, which is running a global series of events for their lead customers, which includes organizations such as News Limited, Vodafone, Western Union, and the Australian Taxation Office. The central

Continue reading The virtual agent of the future: Real-time photo-realistic human faces that bridge the human/ machine divide

Advanced Human Technologies Group has just launched Creating the Future of PR, a publication that looks at how the Public Relations industry can create an exceptional future for itself and its clients in a fast-changing world. In my article Join Us in Creating the Future of PR I frame the context for the launch of

Continue reading Launch of Creating the Future of PR – shaping an exceptional future for the industry

The latest results from IBM’s annual Smarter Consumer Study provide interesting insights. If consumers are smarter, they are expressing it with not just increased expectations, but an increasingly active expression of their displeasure if expectations are not met. The following chart, provided to me by IBM in response to a request for more detailed information,

Continue reading Consumer expectations continue to rise: advocacy reduces, antagonism rises, but trust enables value creation

Immediately after my opening keynote on Creating the Future of News at INMA World Congress in New York last week was a very interesting plenary session from Neil Zuckerman of Boston Consulting Group (BCG) on branded content in the future of media, drawing on a recent multi-country study they have done. I had already emphasized

Continue reading A taxonomy of branded content and its role in the future of media

Keynote slides: Creating the Future of News

Tomorrow I am giving the opening keynote at International News Media Association (INMA) World Congress in New York. Over 400 senior news executives from 45 countries are gathering to gain insights into the leading edge and path forward for news organizations globally. My keynote provides a highly positive perspective on the extraordinary opportunities for the

Continue reading Keynote slides: Creating the Future of News

Can Facebook-informed algorithms know you better than your mother?

This morning I was interviewed on the national breakfast program Sunrise about whether algorithms can assess our personality better than those who are closest to us. Click on the image below to view the segment. The segment described some just-released research titled Computer-based personality judgments are more accurate than those made by humans in the

Continue reading Can Facebook-informed algorithms know you better than your mother?

John Winsor, CEO of crowdsourcing-based advertising agency Victors & Spoils and Chief Innovation Officer at global marketing conglomerate Havas, has long been an innovator and provocateur in agency world. He gave the keynote at the Future of Crowdsourcing Summit I ran in San Francisco and Sydney in 2010, and his agency was featured as a

Continue reading Agencies must adapt to a marketing world based on open systems

While news-on-paper is on the way out, it appears to be quite a different story for TV. The TV industry globally is challenged in a variety of ways, however revenues in the US remain resilient, as shown in this chart. Source: LUMA’s The Future of (Digital) TV Digital video has exploded over the last 8

Continue reading How will TV and digital video converge and who will take the bulk of the value?

Yesterday I attended the Sydney launch event of the Respect Network, an initiative designed to allow individuals to own and take control of their data. They played this video, narrated by John Hurt, who starred in the film 1984. Apparently American audiences have thought this clip to be highly controversial, however it seems to provide

Continue reading Will the Respect Network enable us to take back control of our data and our lives?

The future of credit unions is community

Two weeks ago I gave the closing keynote at the Boards of Directors and Supervisory Committees Conference of the U.S. National Association of Federal Credit Unions in the beautiful Hawaiian island of Maui, on the topic of Profiting From Technology Trends. The credit union sector in the U.S outperformed commercial banks after the financial crisis

Continue reading The future of credit unions is community

Trying hard to be genuine: the only viable path is transparency

ABC News recently ran a segment Social media forces companies to change their marketing strategies or risk being left behind. The piece, which included quotes from Mark Zuckerberg, Guy Kawasaki, and myself, among others, looked at how companies are changing how they are connecting to their customers and communities. One excerpt from my interview noted:

Continue reading Trying hard to be genuine: the only viable path is transparency


About the Blog author

Ross Dawson Photo

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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