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John Winsor, CEO of crowdsourcing-based advertising agency Victors & Spoils and Chief Innovation Officer at global marketing conglomerate Havas, has long been an innovator and provocateur in agency world. He gave the keynote at the Future of Crowdsourcing Summit I ran in San Francisco and Sydney in 2010, and his agency was featured as a

Continue reading Agencies must adapt to a marketing world based on open systems

While news-on-paper is on the way out, it appears to be quite a different story for TV. The TV industry globally is challenged in a variety of ways, however revenues in the US remain resilient, as shown in this chart. Source: LUMA’s The Future of (Digital) TV Digital video has exploded over the last 8

Continue reading How will TV and digital video converge and who will take the bulk of the value?

Yesterday I attended the Sydney launch event of the Respect Network, an initiative designed to allow individuals to own and take control of their data. They played this video, narrated by John Hurt, who starred in the film 1984. Apparently American audiences have thought this clip to be highly controversial, however it seems to provide

Continue reading Will the Respect Network enable us to take back control of our data and our lives?

The future of credit unions is community

Two weeks ago I gave the closing keynote at the Boards of Directors and Supervisory Committees Conference of the U.S. National Association of Federal Credit Unions in the beautiful Hawaiian island of Maui, on the topic of Profiting From Technology Trends. The credit union sector in the U.S outperformed commercial banks after the financial crisis

Continue reading The future of credit unions is community

Trying hard to be genuine: the only viable path is transparency

ABC News recently ran a segment Social media forces companies to change their marketing strategies or risk being left behind. The piece, which included quotes from Mark Zuckerberg, Guy Kawasaki, and myself, among others, looked at how companies are changing how they are connecting to their customers and communities. One excerpt from my interview noted:

Continue reading Trying hard to be genuine: the only viable path is transparency

Driving retail success through visible uniqueness

My wonderful wife, the talented jewellery designer Victoria Buckley, has had her boutique in Sydney’s historical Strand Arcade for 21 years. The Strand is the best possible location for her in Sydney, with its classic Victorian architecture and rosta of leading Australian designers such as Akira, Alex Perry, Scanlan Theodore and sass & bide. The

Continue reading Driving retail success through visible uniqueness

The immense social media opportunity for real estate

The Weekend Australian last Saturday had an interesting article titled Facebook shakes up house hunt (subscription may be required). It described how a couple had bought their dream home after finding it on the Facebook page of a real estate agent. They arranged to inspect it immediately after it appeared on the page and bought

Continue reading The immense social media opportunity for real estate

Promoting alcohol on social media: where do we draw the line?

Last Friday I was interviewed for a segment on ABC 7pm News about alcohol advertising on social media. Click on the image below to see the video. The piece begins:

Launch of Future of the CIO framework

Over the next few weeks I will be giving the keynote at the Tomorrow-Ready CIO Series organized by CIO magazine and sponsored by IBM. The events will be held over breakfast in Canberra, Perth, Sydney, Auckland and Melbourne, with an audience of CIOs and other senior IT executives. Full details on the events here. My

Continue reading Launch of Future of the CIO framework

Last Friday in New York, shortly before Sandy shook things up, I ran a Crowdsourcing for Media and Content workshop as part of the Crowdsourcing Week global series of events. Media is one of the domains which has been the most impacted by crowdsourcing over the last decade, in a wide variety of guises. The

Continue reading Slides for Crowdsourcing for Media and Content workshop in New York

Slides for Crowdsourcing for Marketing Workshop in New York

Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events. I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of

Continue reading Slides for Crowdsourcing for Marketing Workshop in New York

Insights on using crowdsourcing for marketing

As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today. Here are brief notes from the speakers through what was an excellent panel discussion:

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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