Recently in Marketing Category
Last Friday I was interviewed for a segment on ABC 7pm News about alcohol advertising on social media. Click on the image below to see the video. The piece begins:
Over the next few weeks I will be giving the keynote at the Tomorrow-Ready CIO Series organized by CIO magazine and sponsored by IBM. The events will be held over breakfast in Canberra, Perth, Sydney, Auckland and Melbourne, with an audience of CIOs and other senior IT executives. Full details on the events here. My
Last Friday in New York, shortly before Sandy shook things up, I ran a Crowdsourcing for Media and Content workshop as part of the Crowdsourcing Week global series of events. Media is one of the domains which has been the most impacted by crowdsourcing over the last decade, in a wide variety of guises. The
Continue reading Slides for Crowdsourcing for Media and Content workshop in New York
Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events. I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of
Continue reading Slides for Crowdsourcing for Marketing Workshop in New York
As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today. Here are brief notes from the speakers through what was an excellent panel discussion:


























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