Recently in Social media Category

Melcrum recently released a report on How to use social media to solve critical communication issues, with as usual some great case studies and many practical insights. Go to the report website for a full overview and executive summary.

I was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Below is my article in full. If you're interested in the topic also see my recent Thoughts on the future of workplace communications.

The Future of Social Media and Internal Communications

Organisations achieve their objectives by bringing together the talent and energy of many people. As such, the raft of emerging communications platforms today have the potential to literally transform how organizations work. From the 1990s, email fundamentally changed how most jobs were done. Now a wealth of new communication tools are being used to create sometimes dramatically different ways of working.

Based on the rapid emergence of social media and other new communication platforms, there are seven key aspects to how organisational communication will change.

Ofcom, UK's communications regulator, annually produces what is the most detailed study of the local communications marketplace available anywhere in the world. Every year it provides deep insights into many aspects of media and communications usage and the state of the industry, and Communications Market Report 2010 is another gem.

Depending on your interests different data will come out - here are some of the results I found interesting. All charts are from the Ofcom report.

The results that have received the most attention is the multi-tasking in media usage. Everyone multi-tasks, but younger people more, to the point of 29% of media usage being concurrent in 16-24 year olds. Back in our Future of Media Report 2006 we described how simultaneous use of media would drive future media consumption.

Earlier today I spoke on a live webcast on the Future of Workplace Communication as part of Viocorp’s Future Forum series.

I took notes during the panel session and posted these live on my blog right after the event. I took notes while the other panellists were speaking: Nicky Wakefield, head of human capital at Deloitte, Philip Cronin, general manager of Intel Australia, and Oscar Trimboli, head of the information workers group at Microsoft.

I wasn’t able to take notes while I was speaking myself, so having had a look at the panel discussion which is now archived and can be viewed at the Viocorp site (requires registration), I’ve written out some of what I said during the discussion.

10:50 – 14:00
Workplace is not a good term to refer to the future – people will be working from anywhere so workplaces will have less impact than they have today. In the bigger context we also have to question whether organizations as we know them today will exist. Transaction costs are going down, meaning that moving forward, organizations will have to justify why they exist. There will be many business models bringing together loosely coupled talent and processes.

It is sometimes difficult to describe what my companies do. That is now a little bit easier, as we have created a flyer describing the key services of Advanced Human Technologies, focused on clients in the technology and media sector. The flyer does not mention our publishing and ventures activities, but covers the kind of consulting we do for vendors. Our Enterprise 2.0 flyer describes our work for corporate clients on implementing Enterprise 2.0.

Thought Leadership in Technology - Advanced Human Technologies

I hope it's useful for those that want to know more about what we do (or may even want to engage us!).

I will later share some snapshots of what Future Exploration Network and The Insight Exchange are up to, to give a better picture of the group and how it fits together.

A few days ago I was interviewed by ABC's Newsline program for a segment they did on Apple's response to the iPhone4 'Antennagate' problem.

Here is the second part of the segment including my thoughts. To see the full piece go to the Newsline archives and click on 'Bad Press' dated 21/7.

Despite the way the piece was edited, I was not scathing about Apple's response. I think their solution of a free Bumper case is, so far, reasonable. However there are two important points.

I just caught up with my neighbor and fellow futurist Mark Pesce, who over a coffee at our local briefed me on his new project Plexus, which he publicly announced at his recent keynote at Pycon Australia, for Python developers. His excellent speech, titled How Not to be Seen, is below, and the transcript on Mark’s blog.

In his presentation Mark starts with his long relationship with programming and finally moves on to describe his project Plexus, which will provide a new platform for social networks.

I have just been requested permission by London School of Economics to use my Web 2.0 Framework in their Management and Innovation of eBusiness program for the next four years. The first part of the framework is below, and the industry landscape further down the page.

Click on the image for the original description and full pdf

I’m delighted that the framework is still seen as relevant and useful over 3 years after it was created in May 2007. Certainly the original post continues to get plenty of traffic, not least because an image from the framework still appears on the front page of a Google search for ‘Web 2.0’. The phrase ‘Web 2.0’ has been largely replaced with ‘social media’, 'cloud' and similar terms, but the underlying concepts remain valid in understanding what is going on today.

I thought it would be worth reviewing the framework today to see what is still current and what I would change.

Of the many initiatives we have on, one of the most exciting is rolling out a series of websites/ forums - we have a few up now and many more coming. As we do so, we are looking for outside writers to complement our own content.

One of our most popular new sites is CrowdsourcingResults.com, which showcases our Crowdsourcing Landscape and provides insights and discussion on how to use crowdsourcing effectively.

Below is the ad we are posting. Please apply if it's of interest, or if not please pass it on to people who might be interested - probably mainly for interest in the topic and the visibility.

Also note that we will soon be creating a detailed report on crowdsourcing, so great writers/ researchers who want to get stuck into a bigger project should also get in touch - we can discuss terms.

Job title

Great blog writers with a deep understanding of crowdsourcing

My one-year old daughter Phoebe has woken up from her afternoon nap so I'm introducing her to YouTube. I spent a lot of time with her older sister Leda on my knee watching YouTube videos a couple of years ago - it's time for Phoebe to explore the world of online video.

I have a number of favorites that I've watched many times, quite often as much for me as for the children. In case you haven't seen them before, here are these choice morsels - hope you enjoy them!

1. Big Buck Bunny
A collaborative effort to promote the (awesome) open source 3D platform Blender - outstanding!

Back when I wrote Living Networks in 2002 the idea that we were all part of a global brain was hardly mainstream, though a community of people were actively engaged with the idea.

Today the idea of the global brain seems to be very much alive. I received a tremendous response when I recently resurrected the buried introduction to Living Networks in which I described how connectivity was literally creating a new lifeform. That helped me discover Tiffany Shlain's forthcoming film Connected which describes the implications of a nascent global brain.

Now Robert Wright, to me best known as author of the fabulous book Nonzero, has written a couple of articles on the global brain in the New York Times - the public response to the first one meriting another column. These are rich philosophical discussions, delving into some of the many issues that we are in fact all beginning to engage with.

In the first column titled Building One Big Brain, beginning by commenting on Kevin Kelly's forthcoming book What Technology Wants, Wright writes:

I personally don’t think it’s outlandish to talk about us being, increasingly, neurons in a giant superorganism; certainly an observer from outer space, watching the emergence of the Internet, could be excused for looking at us that way.

Big news: Australian enterprise software company Atlassian, creators of popular wiki Confluence, project tracking platform Jira and other innovative software, has just raised $60 million from Accel Partners in what Wall Street Journal reports as a 'growth equity' round.

Atlassian has been entirely bootstrapped with no external funding to date, making it one of the larger companies in that situation, given its $59 million revenue in the last financial year. The reasons given for the funding round are to fund expansion in Europe and Asia, acquisitions, and to give liquidity to its employees, who all have stock options. Similarly, Microsoft's CFO at the time of their IPO said that they didn't need the money but mainly wanted to give their employees a way to participate easily in the company's success.

We are big believers in the power of visual frameworks to help people understand complex landscapes and build effective strategies. One of the domains we have been applying these frameworks to is the future of media.

For those who haven't been following our work through the years, here is a collection of five frameworks we've created to help companies understand and act on the future of media. These are frequently used in strategy workshops, and also in more structured strategy development processes.

We have also created a number of custom future of media frameworks in the course of strategy consulting projects for clients, to address the particular issues they are facing, however unfortunately we cannot share these publicly.

Click on the title or images for links to the original posts, which contain full explanations as well as large versions of the frameworks.

Future of Media Strategic Framework

Released ahead of our Future of Media Summit 2006, this has been one of our most popular frameworks with over 500,000 downloads and extensive use by media organizations and governments in forming strategy. It is still as relevant today as when it was created over four years ago, and its perspectives such as the symbiosis of social media and mainstream media have certainly borne out.

Well hopefully this story is finally completely done - but perhaps not quite.

I originally broke the news that Facebook had banned doll nipples, reviewed the saga of how they arbitrarily closed down the Save Ophelia protest group, and how, until today there had been major media coverage in 13 countries about this story, but not a peep in the US press.

Earlier today Chris Matyszczyk at CNET wrote Facebook apologizes for censoring doll's nipples, reviewing the story and closing with the punchline:

I believe many people at Facebook to be extremely nice, reasonable and progressive. In addition, I now spend every day with Mark Zuckerberg's dictum about the need to share more of myself as my guiding light. I therefore contacted Facebook for comment and received joyous and uplifting news.


Spokesman Barry Schnitt told me in an e-mail: "Our reviewers look at thousands of pictures a day that are reported to them. Of course they make an occasional mistake. This is just an example. We apologized and have encouraged the poster to put it up again."

Quick update on the Victoria Buckley Jewellery Facebook doll censorship row:

The latest news is here. In short: The 'Save Ophelia from Facebook censorship' Facebook group was simply deleted by Facebook without a trace (AFTER they had deleted the offending doll images leaving only the discussion of Facebook censorship), and Victoria has had to take down any images showing a trace of porcelain (the doll equivalent of flesh) from the Victoria Buckley Jewellery Facebook page.

There has been more coverage of the story overnight. Victoria particularly likes the coverage by Toronto Sun in a story titled Facebook censors nipples on $40K doll which brings out her thoughts on some of the issues at sstae here:

“I'm tired of the female form being an object of prurience exploited by men. I think people are so becoming used to the female form as a symbol for lust, that they have trouble reading it as a representation of other values.

Over the last six months, I suppose it is, I have been engaging a lot less online during weekends. Of course it isn't a coincidence that our younger daughter Phoebe was born just over a year ago. However it is more recently that I've pulled back more.

Most visibly I don't Twitter (that) much on weekends, and these days I rarely return emails on weekends. I used to keep on top of email during weekends.

Anyway, it's just a personal choice and reality that the cycle of my digital engagement is focused over five days, then I pull back for two days. It's not that I'm totally off the computer - for example I'm able to write this blog post now as Phoebe is having her afternoon nap and no doubt I'll be touching base with the world of the web later today.

However it is an absolutely critical dimension to our lives. Some people choose to keep away from technology - or at least a desktop computer - completely during weekends, and even set rules about it. Others keep on engaging in exactly the same way on weekends as during the week, or even intensify their presence as they indulge in their favorite pastime. Many like to keep on top of their communication so they don't start Monday morning with a backlog to deal with.

How do you spend weekends? Do you connect to the world on the net more, the same or less on weekends than weekdays? And is that how you want it to be?

So much of our future is about us choosing how we use technology.