Recently in Social trends Category

At the turn of the decade I selected Culture Jamming as one of the top 10 trends of the 2010s.

We have a fantastic example of that in the Auto-Tune the News series from members of the Gregory Brothers band. These take actual TV news coverage and use auto-tune to create songs.

The latest song in the series, Bed Intruder (below) has hit #25 on the iTunes top sellers, and solely on that basis (since that is the only way the song is distributed) it is now ranked as number 89 on the Billboard Hot 100.

Ofcom, UK's communications regulator, annually produces what is the most detailed study of the local communications marketplace available anywhere in the world. Every year it provides deep insights into many aspects of media and communications usage and the state of the industry, and Communications Market Report 2010 is another gem.

Depending on your interests different data will come out - here are some of the results I found interesting. All charts are from the Ofcom report.

The results that have received the most attention is the multi-tasking in media usage. Everyone multi-tasks, but younger people more, to the point of 29% of media usage being concurrent in 16-24 year olds. Back in our Future of Media Report 2006 we described how simultaneous use of media would drive future media consumption.

A few days ago I was interviewed by ABC's Newsline program for a segment they did on Apple's response to the iPhone4 'Antennagate' problem.

Here is the second part of the segment including my thoughts. To see the full piece go to the Newsline archives and click on 'Bad Press' dated 21/7.

Despite the way the piece was edited, I was not scathing about Apple's response. I think their solution of a free Bumper case is, so far, reasonable. However there are two important points.

Some lovely research from Northeastern University uses sentiment analysis to show the changing moods of the United States through 24 hours.

In the video below showing changes over the course of a day, colors indicate people's moods from red (unhappy) to green (happy), while the size of the state shows how much Twitter activity there is.

A few things that stand out: Early morning and late evening are far happier than other times of the day, California and Florida are the happiest states, and from other research on the site, the unsurprising finding that people are happier on weekends than weekdays.

Click through for the detailed research including a high-resolution pdf summarizing the findings.

I just caught up with my neighbor and fellow futurist Mark Pesce, who over a coffee at our local briefed me on his new project Plexus, which he publicly announced at his recent keynote at Pycon Australia, for Python developers. His excellent speech, titled How Not to be Seen, is below, and the transcript on Mark’s blog.

In his presentation Mark starts with his long relationship with programming and finally moves on to describe his project Plexus, which will provide a new platform for social networks.

Quick update on the Victoria Buckley Jewellery Facebook doll censorship row:

The latest news is here. In short: The 'Save Ophelia from Facebook censorship' Facebook group was simply deleted by Facebook without a trace (AFTER they had deleted the offending doll images leaving only the discussion of Facebook censorship), and Victoria has had to take down any images showing a trace of porcelain (the doll equivalent of flesh) from the Victoria Buckley Jewellery Facebook page.

There has been more coverage of the story overnight. Victoria particularly likes the coverage by Toronto Sun in a story titled Facebook censors nipples on $40K doll which brings out her thoughts on some of the issues at sstae here:

“I'm tired of the female form being an object of prurience exploited by men. I think people are so becoming used to the female form as a symbol for lust, that they have trouble reading it as a representation of other values.

Over the last six months, I suppose it is, I have been engaging a lot less online during weekends. Of course it isn't a coincidence that our younger daughter Phoebe was born just over a year ago. However it is more recently that I've pulled back more.

Most visibly I don't Twitter (that) much on weekends, and these days I rarely return emails on weekends. I used to keep on top of email during weekends.

Anyway, it's just a personal choice and reality that the cycle of my digital engagement is focused over five days, then I pull back for two days. It's not that I'm totally off the computer - for example I'm able to write this blog post now as Phoebe is having her afternoon nap and no doubt I'll be touching base with the world of the web later today.

However it is an absolutely critical dimension to our lives. Some people choose to keep away from technology - or at least a desktop computer - completely during weekends, and even set rules about it. Others keep on engaging in exactly the same way on weekends as during the week, or even intensify their presence as they indulge in their favorite pastime. Many like to keep on top of their communication so they don't start Monday morning with a backlog to deal with.

How do you spend weekends? Do you connect to the world on the net more, the same or less on weekends than weekdays? And is that how you want it to be?

So much of our future is about us choosing how we use technology.

The background: On Saturday Facebook threatened closing down Victoria Buckley Jewellery's Facebook page because it showed an unclothed doll (top image at left), prompting widespread media coverage and global discussion. Many mainstream media such as Sydney Morning Herald and London Evening Standard used the original picture, suggesting that they didn't think it was objectionable.

As Victoria was scared of losing her Facebook page with now close to 2,000 fans, a key way of connecting to her customers and community, she deleted images of the doll from her fan page, and replaced them with self-censored images, black bands hiding what Facebook presumably considered to be 'nudity' (middle image on the left). She put the original images on a new Facebook page Save Ophelia - exquisite doll censored by Facebook. Facebook promptly deleted the images from the site, and shortly afterwards closed down the site completely. Given all the offending images had been already deleted, they presumably objected to the discussion of Facebook's censorship.

The latest: Facebook have now deleted the self-censored image of the doll from the Victoria Buckley Jewellery Facebook page, leaving her with nothing (bottom image on the left, though she has now replaced it with an image that contains no trace of either flesh or porcelain, for safety's sake).

Since Facebook have yet to contact Victoria, or to my knowledge respond to the many media requests for response on this issue, we can only guess what they found objectionable about the censored image. Her chin? The way her legs are crossed? The length of her hair?

On Monday Sydney Morning Herald wrote the story up as Now Facebook bans doll nipples. The headline spent 12 hours at the top of the front page of the Sydney Morning Herald online site, and became the single most read story on the newspaper. Since then it has made news all over the world, in leading newspapers such as London Evening Standard and Der Spiegel, and in countries as far away as Timor and Finland.

In fear of losing her Facebook page with its close to 2,000 fans, Victoria deleted the offending photos and posted them on a new Facebook group ‘Save Ophelia – exquisite doll censored by Facebook’ to show these beautiful images of the exquisite doll, and to discuss art and what constitutes nudity.

In response Facebook deleted the doll images on the Save Ophelia Facebook group. A short time later they simply shut down the group with its 500 members, with no indication of what remained to offend after the pictures were gone.

Tele-commuting has shifted from something that prognosticators talk about to an everyday work practice for many. More and more companies are happy for their staff to spend some or all of their time working from home, facilitated by a profusion of cloud software as well as familiarity with collaboration tools such as instant messaging, screen sharing, and video chat.

At IBM, for example, 46,000 out of its 115,000 workers in the US were reported to be working at "alternative workplaces" including home. Many companies large and small are following this lead. Moreover, in the free agent economy a rising proportion people global headquarters IS their home office.

There are of course pointed upsides to working from home, not least forgoing frustrating commutes, as well as greater personal flexibility. But some people find it hard to get themselves motivated, and many miss the daily banter and social interactions of the office. This is not a trivial issue - the vagaries of working from home will be a shaping force on society and how companies operate.

One of the approaches more and more freelancers and home workers are taking is to regularly meet locally to work together, creating a pleasant, sociable, collaborative work environment.

The opening words of Stewart Brand's Whole Earth Catalog in 1968 were: "We are as gods and might as well get good at it."

Indeed, the late 1960s were a time of vast optimism for many, based not just on the belief that ancient social strictures could be thrown off, but also that by use of new technologies we could liberate ourselves. The 1970s and then 1980s disabused people of the notion that revolution had truly arrived, as so little of the potential seen in the full flowering of new ideas seemed to have come to pass.

Then in the 1990s there was a smaller renaissance of techno-optimism, I think best captured in Douglas Rushkoff's book Cyberia (now fully downloadable), which talked of designer reality and technoshamanism. By then Timothy Leary had reinvented himself as a digital apostle, in Chaos and Cyberculture (the full text is here though it doesn't do justice to what is a highly visual book) describing how computers and connectivity were now the tools of enlightenment.

Today, after a decade of financial greed and excesses analogous to the 1980s, techno-optimism and neo-psychedelia are coming back with a vengeance. A strong indicator is the forthcoming documentary Turning into Gods by Jason Silva - the trailer is below.

TURNING INTO GODS - 'Concept Teaser' from jason silva on Vimeo.

At the end of every year media call on futurists to ask them what to expect in coming years, reflecting the appetite from their audiences for future thinking. One of the best ways to feed this desire is with infographics, distilling ideas into an accessible visual representation.

For the last four years a Trend Blend has been produced to close out the year. Each year this has been driven by Richard Watson of NowandNext, with myself and Future Exploration Network participating in the creation of the first three of these.

Below is a compilation of the four Trend Blends. You will see some themes recurring, and other fresh trends emerging over the years. All are intended to be fun and provocative, used both for general entertainment and sometimes for stimulating new thinking in the course of more serious futures and strategy work.

Click on the maps to see the detailed versions.

Trend Blend 2007+ map

One of the topics that interests me the most is the variety with how different countries and cultures engage with social media, so I was very please to see in the current issue of Harvard Business Review a great spread on Mapping the Social Internet. Click on the image below to see the central visualization of how countries engage differently on the web.

Source: Harvard Business Review

The axes of the chart are the portion of internet users who manage a social-network profile, and the portion of internet users who write a blog, a choice of dimensions which yields a few very interesting perspectives:

On the weekend Australia’s freshly minted Prime Minister Julia Gillard said “I don’t believe in a big Australia,” in an about face from her predecessor Kevin Rudd’s vision of strong population growth for the country.

As a futurist I have been increasingly drawn into this discussion, given that immigration is one of the most fundamental levers shaping the future of countries. I have discussed the coming rise of gerontocracy, the uncertainties in Australia’s demographic future, and was interviewed on the social impact of population growth in ABC TV’s special series on Australia’s future.

I was interviewed this morning about Gillard's comment on ABC Ballarat, a town which is the hub of one of the largest regional centers in Australia. Non-urban regions have a particularly interesting perspective on population growth.

On the one hand, in the face of the inexorable global trend of urbanization, regional areas are consistently losing their youth and talent to the allure of cities. Concerted efforts are being made to revitalize the economies and culture of regions.

Here's an interesting promotional video from Gatorade, which extols their ability to monitor social conversations, apparently using Radian6 and IBM technologies.

There are a number of basic messages in here, most obviously that anything you say about Gatorade will be heard and acted on, though also that your response to their promotions and campaigns will be monitored.