Monthly Archives: August 2008

IT Business Edge has just published an interview with me on IT governance for Web 2.0 technologies, a topic I’m spending considerable time on in my consulting work with major organizations. The complete article, Set Policies to Unleash Creativity with Web 2.0 Tools, is available on their website, and the interview is reproduced below. Hall:

Continue reading Effective governance unleashes the creative potential of Web 2.0 in the business

It has been several years now since I have been to India, where I last ran some executive workshops on high-value relationships for some of India’s largest companies. I will be back in Mumbai next week to deliver the keynote address on The Future of Global Financial Services at the Vision 2020 Financial Services conference,

Continue reading Keynote speech in India: The Future of Global Financial Services

Now a major trend: Information visualization for everyone

New York Times has a nice article on the collaborative information visualization tool Many Eyes. I wrote about Many Eyes in a post titled the magic of data visualization for everyone when the site was originally launched in January 2007. My post began: Every day I am amazed afresh by the transformative power of the

Continue reading Now a major trend: Information visualization for everyone

Media is becoming everything

Photon Group, in their annual results presentation today (Revenue up 94% to A$376m, Net Profit up 33% to A$21.7m – go to ASX to download FY2008 Annual Results) used three quotes to support their “media neutral, consumer driven “ strategy: “The current agency model, producing marketing programs built around 30 second television ads, is no

Continue reading Media is becoming everything

The flourishing Australian start-up scene is about to get yet more coverage. Renai LeMay, having returned to CNET (now CBS Interactive) as News Editor from a stint at the Australian Financial Review, has set up Bootstrappr, a blog covering Australian start-ups. Below I have put his guide to getting coverage on his blog – an

Continue reading Renai LeMay’s ZDNet blog increasing coverage of Australian start-ups

Seven Driving Forces Shaping Media

I earlier posted the Seven Driving Forces Shaping Media framework below, which was one of the frameworks included in our Future of Media Report 2008. However the framework is designed to cover an A3 sheet, so while it looks great in the printed copy of the report it can be hard to read on a

Continue reading Seven Driving Forces Shaping Media

One of the issues that I am increasingly shifting my attention to is how smaller developed economies compete in an intensely connected global economy. For example, in different sectors Ireland, Finland, Israel, and Singapore have had significant success in shifting their economic structure. While the large economies of US, Japan, and Western Europe as well

Continue reading How smaller countries and regions can develop their film and screen industries – 5 key issues

ABC Interview: Google as an advertising aggregator

I have said for many years that the best way to understand Google is as an advertising aggregator (I would argue that even with its diversification over the last few years). Building on its successful search engine, it has sold ads that are served both on its search results, and also on a broad array

Continue reading ABC Interview: Google as an advertising aggregator

Media Trends + Strategy: The State of Play

Media Trends+Strategy magazine (click on the link to access the magazine in interactive format) includes a piece titled Media: The State of Play – Expert Analysis which features edited interviews with a variety of participants in the media space, including John Sintras, CEO of Starcom, Belinda Rowe, CEO of ZenithOptimedia, Collin Segelov, Executive Director of

Continue reading Media Trends + Strategy: The State of Play

The University of Massachusetts Dartmouth Center for Marketing Research has recently released research on the use of social media by the Inc 500, which are the 500 fastest growing privately owned companies in the US as ranked by Inc. magazine. This is one of the first longitudinal studies, showing changes in adoption of social media

Continue reading Fast growing companies are more likely to use social networking tools

Download Chapter 6 of Living Networks on Network Presence Every chapter of Living Networks is being released on this blog as a free download, together with commentary and updated perspectives since its original publication in 2002. For the full Table of Contents and free chapter downloads see the Living Networks website or the Book Launch/

Continue reading Living Networks – Chapter 6: Network Presence – Harnessing the Flow of Marketing, Customer Feedback, and Knowledge

People often ask me how I keep track of everything that’s going on in Web 2.0 and social media and make sense of it all. The most important single tool for me is creating frameworks. The many frameworks I create (e.g. Future of Media Lifecycle, Future of Media Strategy, Trend Map 2007+ (with Richard Watson)

Continue reading Four great visual representations of the social media and Web 2.0 landscape


About the Blog author

Ross Dawson Photo

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is primarily based in Sydney with a secondary base in San Francisco.

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