Monthly Archives: June 2011

The 8 sources of customer value in mobile apps and marketing

When I recently ran a webinar series for Ketchum on Tapping the Power of Mobile, our second session focused on running successful mobile campaigns. Perhaps the most important thing that companies and agencies delving into mobile marketing need to understand is that there must be real value for customers and consumers in order for the

Continue reading The 8 sources of customer value in mobile apps and marketing

Crowdsourcing is rapidly gaining visibility as a mainstream business topic. The current issue of Outsource magazine has a good article titled The Road of the Crowd. It was written by Steve Bynghall, who produced the recent IBF24 event run by Intranet Benchmarking Forum, and who is collaborating with me on some projects. It’s a good

Continue reading Crowdsourcing goes mainstream, shaping organizations and the future of work

I am returning from a leadership development offsite for senior partners from a major professional services firm, where I ran a session on the future of business and how to talk about it with your clients. Yesterday, from the airport I was driven out of the city for almost 2 hours, to a small upmarket

Continue reading The value of retreats: How physical space and distance creates mental space

Changing your Twitter profile = creating a new identity

Yesterday I updated my Twitter profile after not having changed it for well over a year. The image and words are now: Futurist/ Entrepreneur/ Keynote Speaker/ Author and contributor to global brain. A visual slice of my neural activity: In my keynotes on social media and success in a connected world I tell the

Continue reading Changing your Twitter profile = creating a new identity

News just in that Elias Bizannes of Startup Bus fame is helping setting up Startup House, a 36,000 square foot space in San Francisco’s hopping SoMa district where entrepreneurs will live as well as run startups. There will be 150 desks in the lower floor, with upper levels including offices of the StartUp Bus and

Continue reading ‘Aussie mafia’ sets up the “biggest startup hub in Silicon Valley”

I have long believed that the evolution of man-machine interfaces is at the heart of our future. In Living Networks I described better Interfaces as one of the three fundamental shifts that are bringing the networks to life. For over a decade I have ranted about how the mouse is antediluvian technology for interacting with

Continue reading The next generation of computer interfaces will drive better remote collaboration

I’m at Sydney Town Hall, where iconic Australian designer Marc Newson is speaking at the City of Sydney’s Design Excellence Forum. Marc has had a powerful impact on many facets of design. His 1986 Lockheed lounge (one of which most recently sold for $2.1 million) and the 1988 Embryo chair were early landmarks in his

Continue reading Marc Newson at Sydney Design Excellence Forum: the design process is always the same

Earlier today I noticed it’s three years since my life on Twitter began. At the time I wrote about my belated entry to Twitterland. It now seems strange to me that I was such a late starter compared to many other connected folk, given that Twitter is now so central to my life. The primary

Continue reading On my 3rd Twitter birthday: 7 reasons Twitter is central to my life

We have just placed an ad on Seek for Amazing Content and Web Project Managers – Part-time. Here is the ad below. At this point, we are looking for people who will be part of our local team in Sydney. A bit later we will extend our search for similar talent globally. We’d love to

Continue reading Seeking talent in Sydney: Amazing Content and Web Project Managers – Part-time

Some nice data on the demographics of LinkedIn has just been compiled, shortly after it has reached 100 million users. Notable are the country breakdowns, shown here: It is interesting to see India and Brazil so highly ranked, while Netherlands, Australia, and Canada, with populations of 17 million and 22 million, and 33 million respectively,

Continue reading LinkedIn demographics: global and diverse but most typical is an American male high-tech salesperson

Why’s Lame/Awesome button is awesome has certainly created a sensation – over the last couple of weeks it has been one of the hottest topics on the web. Deservedly. It really changes the game in making music truly social. And the concept, the strategy, and the execution are superb. One of the things is really well conceived is their

Continue reading Why’s Lame/Awesome button is awesome

Keynote: The Business Opportunities of the Future

This morning I gave the keynote at the MyBiz Expo 2011, on Business Opportunities of the Future. I had been interviewed for the cover story of February edition of MyBusiness magazine on which industries will prosper and shrink in the decade ahead. I shared some thoughts on the blurring boundaries of industries, and some specific

Continue reading Keynote: The Business Opportunities of the Future


About the Blog author

Ross Dawson Photo

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is primarily based in Sydney with a secondary base in San Francisco.

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