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Blogging Goes Mainstream

Ross Dawson, April 27, 2005 1:28 PM US PT

When I wrote Living Networks in 2002, opening with a description of how Macromedia was using blogs to disseminate information, blogging was to many a curiosity. Today almost everyone has heard of it, and it truly has become mainstream. Business Development Institute is running a Blogging Goes Mainstream conference in New York on May 3, featuring Microsoft star blogger Robert Scoble as keynote. I’ll be running a session at the conference on blogging and knowledge management.

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.