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Online advertising is a viable business

The head of Goldman Sachs‘ high-tech group has said that the IPO market is back for the right Internet companies. However the barriers are far higher, and we’re not likely to return to unprofitable or no-revenue companies getting piles of investors. Now that advertising is a viable business model, with further strong gains in online advertising dollars likely, many more online businesses can flourish, or at least fight for the advertising dollars available. On a related note, a group of prominent bloggers have united to create a blog aggregation site, which will compete with mainstream media and live on advertising revenue. They may not make a fortune, but just around now this has become a viable business model.

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About the Blog author

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Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Getting Results From Crowds, the prescient Living Networks, which anticipated the social network revolution, the Amazon.com bestseller Developing Knowledge-Based Client Relationships, and Implementing Enterprise 2.0. (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

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