Will mainstream advertising die?

Ross Dawson, July 4, 2006 at 8:16 pm

Connect Marketing, led by the dynamic Carolyn Stafford, is running The Connect Debate – The Tipping Point: Will Mainstream Advertising Die? to be held in Sydney on 6 July. I am – surprise, surprise – on the affirmative team, together with Malcolm Auld of MAD and Helen Fitzpatrick of IBM. Simon Canning, editor of the Marketing section of The Australian, is MCing. Should be a very fun event – will debrief on some of the ideas raised afterwards. I’d say we have a compelling case, and the presentation of it will match the topic at hand…

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

Comments are closed.

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of AHT Group, which consists of 3 companies: consulting, publishing, and ventures firm Advanced Human Technologies, future and strategy firm Future Exploration Network, and events company The Insight Exchange.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.