Web 2.0 in the enterprise is far more than just talk

Two pieces of research just out show that the implementation of Web 2.0 in the enterprise is far more than just heady talk – there is already solid investment, and the intention of doing more with these technologies. In via Read/Write Web, Forrester has released the results of a survey of 119 CIOs on their use of Web 2.0 technologies. The headline results are that CIOs want to deal with the big boys. As IBM, Microsoft, Sun, BEA and their ilk release full suites of Web 2.0 tools, the CIOs are getting comfortable and buying. I wrote earlier in the year about how IBM’s releases of social media for the enterprise was driving acceptance in the corporate world. It seems this is indeed a key driver of uptake.

Source: Forrester

Separately, Nick Carr writes that McKinsey & Co is releasing the results of a similar survey tomorrow, so presumably this is pre-release info. In this case 2,800 exeuctives around the world responded about their current and planned investment in Web 2.0 tools. While the figures are “only” a third or so of companies, this certainly contrasts with the same few examples of Enterprise 2.0 being trotted out time and again at conferences. There are many, many companies implementing these technologies while being very guarded in talking about it externally. While I haven’t seen the full Forrester data, apparently this contrasted with the McKinsey results in showing wikis and RSS as being more popular than social networking and blogs.

While the two surveys are revealing different aspects of the situation, the unescapable conclusion is that there is a lot more happening in this space than is apparent to those reading the press and seeking specific examples. Many large corporates are implementing Web 2.0 tools, and this is a rapidly accelerating trend.